The Power of Sales Automation


Tour operators can automate their gross sales course of with out a salesperson by utilizing expertise to their benefit and implementing totally different methods. This results in extra tour bookings and spending much less time promoting them. This frees up your time, so you will get again to doing what you’re keen on (which might be not taking customer support calls).

Before we begin, ask your self these 4 questions. After studying by means of the alternative ways to promote extra excursions routinely, you should use your solutions to develop an automatic gross sales technique:

  1. Why are your prospects interested by your excursions? How are you able to get them enthusiastic about it earlier than they even speak to you?
  1. What do they already learn about your excursions? How can you are taking what they already know and what they need to know and current that to your friends earlier than they determine they wish to go on a tour with you?
  1. What type of “problem” are they making an attempt to unravel? How are you able to present you possibly can resolve it for them as early within the course of as attainable?
  1. What are their worth and value expectations? How do you place your excursions in order that after they see your costs, they’ll assume they’re getting the very best bang for his or her buck?

What Is Sales Automation? 

[Tour] gross sales automation is utilizing expertise and software program to streamline and simplify gross sales processes by automating repetitive duties, equivalent to lead administration, contact monitoring, electronic mail communication, and reporting to enhance effectivity and productiveness in gross sales operations.

Essentially, whenever you automate numerous your Sales duties, you release your time to do different issues—like getting again exterior.

Why Should You Automate Your Sales Process?

As a small enterprise proprietor, you solely have a lot time to do all of the issues required to run a enterprise. If you possibly can automate promoting your excursions, you’ll develop your corporation sooner than should you did gross sales manually and by your self.

Here Are Some Ways To Sell More Tours Automatically

Use An Online Booking System

As an internet reserving system ourselves, we are able to’t not deliver this up. But do you know that 83% of US adults wish to e book their journeys on-line (StratosJets)? Most individuals need to have the ability to e book a visit with out having to name. In truth, In 2022, 64% of these reserving on-line made on-line purchases on desktop and 44% made them on a cellular system. This reveals a shift from 2021, when 59% of vacationers booked through desktop and 41% through cellular system (SalesCycle).

Like it or not, on-line bookings are rising steadily and to remain aggressive, you’ll must have an easy-to-use, user-friendly on-line reserving system in your web site. This permits prospects to browse and e book excursions or providers with out the necessity for human intervention. Don’t fear, you’ll nonetheless get calls and AI received’t be changing you.

Not certain the place to begin with an internet reserving system? Need extra causes? Check out our weblog and study why you must streamline your on-line reserving.

Add Chatbots To Your Website

Integrate chatbots in your web site and social media platforms to reply widespread buyer inquiries, present details about excursions, and even facilitate the reserving course of for gross sales automation.

Why are chatbots so vital?

Well, 46% of consumers anticipate firms to reply sooner than 4 hours. Further, 90% of consumers view an instantaneous response as essential after they want customer support assist. And of those, 60% contemplate “instant” to imply inside 10 minutes or much less. 

Think about how lengthy you are taking to answer a customer support request. Is it longer than 10 minutes or 4 hours?

Find out your First Response Time

To discover out your First Response Time (FRT), take the whole time it took to answer emails throughout a specific time interval and divide that quantity by the whole variety of responses despatched in that chosen time interval.

FRT =  complete time it took to answer emails / the whole variety of responses despatched 

Make certain the time interval is identical for each numbers to get an correct quantity. Knowing this quantity will allow you to determine if it’s value getting a Chatbot (it most likely is).

Chatbots are a comparatively new expertise that continues to evolve and enhance. Early statistics present that Chatbots have a promising future within the tourism business. One examine by the Cosmopolitan Hotel in Las Vegas used a ChatBot, Rose, to work together with friends. They noticed friends who interacted with Rose spent as much as 30% more cash than comparable friends who didn’t.

Use Customer Relationship Management (CRM) Software

Implement a CRM system to handle buyer data, monitor interactions, and automate follow-ups. This will allow you to keep relationships with shoppers extra simply, supply customized offers, and improve your consumer loyalty. You is perhaps questioning if it’s well worth the cash to pay for CRM software program. Well, 64% of small companies use electronic mail advertising and marketing to achieve prospects (Campaign Monitor, 2021), so that you’re a part of the minority should you’re not utilizing it already.

Email Marketing Automation

The perk of CRM software program is electronic mail automation. You know there are numerous emails despatched by means of the tour reserving course of: confirmations, waivers, reminders, journey updates, and assessment requests. Not to say the emails exchanged from buyer inquiries.

Instead of doing this manually, use electronic mail advertising and marketing instruments—like buyer relationship administration software program—to ship automated gross sales emails to potential and previous prospects. You may even group your electronic mail record to ship customized messages, promotions, and follow-ups to entice potential prospects and encourage repeat enterprise. And this may all be carried out routinely so you possibly can spend extra time outside.

Automated Follow-ups

You also can use CRM software program to ship automated follow-up emails or messages to previous prospects, asking for referrals, or providing particular offers for repeat bookings. 

The wonderful thing about utilizing Origin’s on-line reserving system is that we’ll routinely ship confirmations, waivers, reminders, journey updates, and assessment requests to prospects so that you don’t need to. Plus, we combine with MailChimp, HubSpot, Google, and extra. 

Run Search And/Or Display Campaigns

If you will have some funds for advertising and marketing, however not sufficient to rent a part-time or full-time salesperson, your subsequent best choice is working search and/or show campaigns for gross sales automation.

Paid search is whenever you pay a platform to put your advertising and marketing entrance and middle in your particular viewers who’re actively searching for what you supply. Learn extra about paid search right here.

Display Ads 

Digital show promoting is a promotional and visible graphic positioned on web sites, apps, or social media platforms in quite a lot of totally different kinds in an effort to improve model consciousness and drive customers to a touchdown web page. Learn extra about show adverts right here.

The good thing about working search or show adverts is that they promote for you, or at the least generate leads, and then you definately or your web site “close the deal.” Once you arrange adverts, they run within the background (which generally is a good and unhealthy factor). You’ll wish to verify on them recurrently, however total, search and show adverts act as your salesperson with out having to pay a full-time wage.

Social Media Marketing

Another solution to automate gross sales is utilizing social media advertising and marketing. The commonest platform for constructing model consciousness is social media advertising and marketing, which constantly outranks all different mediums. Most persons are on some social media platform. Numerous vacationers search social media for his or her journeys. People use social media to put up throughout and after their journeys. Not solely that, however social media helps you formulate your model identification.

Social media is a powerhouse of a instrument.

Organically, you should use hashtags on posts and join with individuals on the platforms to get your identify on the market. Alternatively, you possibly can run paid adverts to indicate up in customers’ feeds and construct model consciousness that means.

Utilize social media scheduling instruments to automate your posts and adverts. Schedule posts forward of time so that you don’t have to consider them on daily basis. You’ll truly get extra carried out whenever you do batch posting as a substitute of one-off postings. It’ll additionally give your followers extra constant posts and so they’re prone to interact with you extra due to that.

Here are 9 social media automation hacks you possibly can implement to make posting that a lot simpler. You can attain a broader viewers and drive site visitors to your web site utilizing hashtags and promoting on the platforms whenever you use social media advertising and marketing.

Customer Reviews and Testimonials

Word-of-mouth referrals, testimonials, and evaluations go a good distance for tour companies. Most vacationers will have a look at these earlier than reserving a visit with you, so it’s crucial you will have a means of gathering and publishing them. Plus, optimistic evaluations might help construct belief and automate a part of your gross sales course of by showcasing your high quality.

Origin routinely sends assessment requests to previous shoppers and publishes them publicly on our web site. But don’t cease at Origin. It’s vital to have evaluations on Google and different public platforms too. You can use your Origin instruments to request evaluations on different platforms as properly or your CRM to craft automated emails requesting evaluations quarterly.

Affiliate Marketing

Our final gross sales automation suggestion is online marketing. Affiliates, also called entrepreneurs, enroll to advertise your service by receiving a devoted monitoring URL. This distinctive URL permits communication together with your web site, and when their viewers clicks on it and makes a reservation, you compensate them with a predetermined fee.

To appeal to extra associates for advertising and marketing your out of doors journey excursions, it’s essential to supply a aggressive fee charge to make sure their efforts are worthwhile and incentivize them to direct site visitors to your web site. There are a ton of affiliate applications and we wrote about them on our Affiliate Marketing and Adventure Tours weblog.


In conclusion, tour operators can considerably improve their effectivity and improve tour bookings by leveraging expertise and automation to streamline the gross sales course of. Implementing numerous methods equivalent to on-line reserving techniques, chatbots, CRM software program, electronic mail advertising and marketing automation, and social media advertising and marketing permits for a extra hands-off strategy to gross sales, releasing up precious time. 

By asking important questions on buyer pursuits and desires, operators can develop an automatic gross sales technique that caters to their target market. Additionally, harnessing the ability of online marketing with aggressive fee charges might help appeal to associates to market out of doors journey excursions, additional increasing attain and visibility within the business. 

Ultimately, automation empowers tour operators to concentrate on what they love, quite than dealing with customer support calls, whereas rising their companies extra successfully.


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