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Virgin Voyages has kicked off a brand new model marketing campaign with a vibrant, upbeat \u2013 some may say sensible \u2013 music video that takes viewers on a 24-hour tour of life onboard its cruise ships.<\/p>\n
Virtually each potential cruiser will know the video\u2019s theme tune nicely sufficient to sing alongside: It\u2019s \u201cKarma Chameleon,\u201d the 1983 hit from Culture Club. <\/p>\n
A high-energy music video by Virgin Voyages, titled \u201cThe Voyage,\u201d is designed to make viewers wish to dance over to their cellphone and e book a Virgin cruise. It ties in with the cruise line\u2019s newest model marketing campaign, \u201cNow We\u2019re Voyaging,\u201d and was revealed on January 6. <\/p>\n
The video, that includes the enduring hit \u201cKarma Chameleon\u201d carried out by pop artist\/vocalist Drew Love, goals to seize the essence of a hip and joyful environment discovered on Virgin\u2019s adults-only ships. <\/p>\n
Nathan Rosenberg, Chief\u00a0Brand Officer\u00a0of Virgin Voyages mentioned,<\/strong> \u201cWe have received the hearts and minds of a whole bunch of hundreds of sailors who’ve fallen in love with Virgin Voyages as a result of we created an expertise all people might love.<\/em>\u201c<\/p>\n \u201cAs we continue to showcase our ships to the world, we wanted to share what it\u2019s like onboard based on what our sailors have told us and shared on social. It features real crew as well and is a celebration of travel and Voyaging.\u201d<\/em><\/p>\n \u201cKarma Chameleon,\u201d initially launched by Virgin Records, marks its fortieth anniversary this 12 months and was chosen because the backdrop tune for the video produced by the advertising and marketing and model consultancy agency VMLY&R, based mostly in New York. <\/p>\n Jason Xenopoulos, Co-Chief Creative Officer for\u00a0North America\u00a0at VMLY&R mentioned,<\/strong> \u201cWe believe that brands should create culture rather than interrupting it. \u201cThe Voyage\u201d is an instance of how music and leisure can be utilized to inform a model story whereas delivering an genuine leisure expertise to the viewers.\u201d<\/em><\/p>\n \u201cVirgin Voyages deserves more than an ad campaign, and we are delighted that we could create an entertainment experience instead \u2013 one that will live in culture where this brand belongs.\u201d <\/em><\/p>\n Filmed aboard Virgin Voyages\u2019 first ship, Scarlet Lady<\/em>, which launched in 2021, the three-and-a-half-minute video showcases a full day onboard a Virgin ship, from morning health to mid-day on the pool and spa, sundown yoga, night cocktails and dinner, and a dynamic night-time deck occasion, amongst different vigorous scenes, all from a visitor\u2019s viewpoint. <\/p>\n The video is the work of Swedish director Jonas \u00c5kerlund, who has directed music movies for superstars like Madonna, Lady Gaga, Beyonc\u00e9, The Rolling Stones,\u00a0Paul McCartney. <\/p>\n The model marketing campaign is the third for Virgin Voyages, which in 2018 \u2013 after the cruise line was created however earlier than its first ship launched \u2013 got here out with the \u201cStray the Course\u201d marketing campaign adopted in 2021 by \u201cSet Sail the Virgin Way.\u201d <\/p>\nVideo Depicts a Day at Sea <\/h2>\n
Two Ships Sail the Caribbean This Winter <\/h2>\n