Emerald Expositions, the corporate liable for a few of the outside trade\u2019s greatest occasions, simply expanded into the consumer-facing overlanding world.<\/p>\n
Ever heard of Emerald? No? <\/strong>That\u2019s OK. The firm is finest recognized for placing on Outdoor Retailer, an enormous bi-yearly occasion attended by a who\u2019s-who of out of doors trade manufacturers and journalists (in addition to a large number of different tradeshows for different industries). But Emerald right now introduced the acquisition of Lodestone Events, the corporate liable for the favored Overland Expo Series<\/a><\/strong>.<\/p>\n The transfer represents a diversification of mission for Emerald, because the Overland Expo Series is customer-facing as a substitute of a pure business-to-business occasion.<\/p>\n So, what does this imply for you, the outdoor-loving, adventure-traveling reader? We\u2019re glad you requested.<\/p>\n \u201c[This acquisition] creates an expansive offering of consumer experiences not seen before in the outdoor community,\u201d stated Jeff Davis, group Vice President of Emerald, in a press launch<\/a><\/strong>.<\/p>\n \u201cWith the growing demand for outdoor experiences, we are excited to increase the opportunities for consumers to engage directly with their preferred products and brands, as well as discover new gear and opportunities to support their outdoor pursuits.\u201d<\/p>\n Translation? Look for the Overland Expo Series to get larger and higher \u2014 and embody extra gear \u2014 transferring ahead.<\/p>\n Lodestone beforehand held the Overland Expo 4 instances yearly, as soon as every in Arizona, Oregon, Colorado, and Virginia. There\u2019s no indication of that schedule altering now that Emerald has the reigns.<\/p>\n But Expo attendees would possibly anticipate extra synergy between their chosen human-powered sports activities and the autos they use to get to these sports activities.<\/p>\n \u201cOverland is a growing market segment, recognized and valued by the outdoor industry at large. Overlanders are outdoor enthusiasts and explorers who outfit their vehicles for backcountry adventures, which often include hiking, camping, paddlesports, cycling, and climbing,\u201d stated Lindsay Hubley, Managing Partner of Lodestone Events.<\/p>\n With the acquisition, Overland Expo joins Emerald\u2019s current consumer-facing outside present \u2014 Outdoor AdventureX. As it occurs, Lodestone Events was the corporate placing on Outdoor AdventureX<\/a><\/strong> for Emerald, so all concerned are well-used to working collectively.<\/p>\nOverlanding, Meet Human-Powered Adventure Sports<\/h2>\n
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