{"id":37786,"date":"2023-03-16T00:53:49","date_gmt":"2023-03-16T00:53:49","guid":{"rendered":"https:\/\/hoptraveler.com\/index.php\/2023\/03\/16\/accor-just-launched-a-travel-subscription-program-should-you-sign-up\/"},"modified":"2023-03-16T00:53:49","modified_gmt":"2023-03-16T00:53:49","slug":"accor-simply-launched-a-journey-subscription-program-do-you-have-to-enroll","status":"publish","type":"post","link":"https:\/\/hoptraveler.com\/index.php\/2023\/03\/16\/accor-simply-launched-a-journey-subscription-program-do-you-have-to-enroll\/","title":{"rendered":"Accor simply launched a journey subscription program \u2014 do you have to enroll?"},"content":{"rendered":"

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The viability of the journey subscription mannequin took a step ahead this week when Paris-based Accor<\/a> \u2014 the biggest European hotelier and the proprietor of manufacturers like Sofitel and Fairmont \u2014 rolled out a worldwide plan known as ALL Plus aimed toward vacationers who hunt down finances accommodations, in addition to those that flock to upscale properties.<\/p>\n

Usually, journey loyalty applications require members to remain nights, fly miles and spend cash with a purpose to transfer up the meals chain. However, a journey subscription works beneath the \u201cpay for perks\u201d mannequin: Users pay a price to get a number of of the advantages normally reserved for sure loyalty program tiers.<\/p>\n

One of the best-known examples up to now is InterContinental Ambassador<\/a>. Members pay $200 yearly for advantages reminiscent of room upgrades, meals and beverage credit, a complimentary weekend night time keep at InterContinental properties and Platinum Elite standing in IHG One Rewards for stays at different IHG accommodations.<\/p>\n

But will Accor\u2019s new enterprise transfer the needle for vacationers who haven\u2019t tried out the French resort firm earlier than? Company leaders don\u2019t assume this program is solely for vacationers who dwell in Europe or South America (though Accor has extra accommodations in these areas than within the U.S.).<\/p>\n

\u201cIt’s not a country of origin-centric product. It’s a destination-centric product,\u201d stated Maxime Gareau, vice chairman of membership growth at Accor. \u201cIt makes sense for anyone that is traveling in the region where we have the most hotels given the brands that are integrated into it.”<\/p>\n

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ALL Plus and its new categories<\/h2>\n

Accor views its program as a loyalty accelerator fueling its Accor Live Limitless loyalty program<\/a>. It divides the subscription offering, ALL Plus, into two categories that officially go into effect later this month.<\/p>\n

ALL Plus Voyageur, the higher-end offering, provides members with a 20% discount across 10 of Accor\u2019s luxury and premium hotel brands, as well as a 15% discount at nine of the company\u2019s midscale and economy brands. ALL Plus Voyageur costs members 199 euros (about $210).<\/p>\n

Brands included in ALL Plus Voyaguer are:<\/p>\n