Somewhere there’s a world the place destinies collide. A world the place one can unfold their wings and wander, precisely as one needs. In April, Sofitel takes us to this very particular place with its new marketing campaign starring Gillian Anderson and Dali Benssalah, the model\u2019s two ambassadors<\/strong>. A brief movie immortalized within the Sofitel Mexico City Reforma, an iconic resort that unites previous and current on the coronary heart of a metropolis with a wealthy tradition. An ultimate location to embody the model’s putting new imaginative and prescient.<\/p>\n Sofitel\u2019s new marketing campaign is captured on movie on the iconic Sofitel Mexico City Reforma, one of many model\u2019s flagship areas. Mexico City. A colourful setting with a number of aspects, from historic particulars to modern touches, explored by two new ambassadors.<\/p>\n On one hand, we’ve got the legendary Gillian Anderson<\/strong>, a British-American actress, world-famous for her roles in The X Files, The Fall, The Crown, and Sex Education. On the opposite hand, Dali Benssalah<\/strong>, a French-Algerian actor who achieved worldwide fame together with his function in the latest James Bond film (No Time to Die, 2021) and his efficiency in a music video by the group The Blaze. Two celebrities, two free minds, dwelling the Sofitel expertise otherwise, every at their very own tempo, guided by the identical want for freedom. For one, a movie shoot at a vibrant out of doors market, an exploration of native traditions and a vigorous gastronomic expertise. For the opposite, wellness, sport, journey and laughter with pals. The result’s a two-and-a-half-minute movie, titled The Encounter<\/em>, about the great thing about how two lives, two free minds from completely different and various cultural backgrounds, intersect till they lastly meet.<\/p>\n Amongst the newly established Sofitel pillars, we’ve got the Cultural Link<\/em>. Much greater than a brand, these two interlacing geometric curves symbolize the encounter of concepts, individuals and cultures. This marketing campaign fantastically conveys this idea and the model\u2019s values. The French zest involves life with the open mindsets of the 2 protagonists. The heartfelt service tradition is illustrated by the discreet (but important) contributions of the Sofitel workforce members.<\/p>\n All yr lengthy, Sofitel promotes native cultures and makes them accessible to as many individuals as attainable by way of partnerships with arts establishments throughout various genres. In this marketing campaign, the model pays tribute to cinema and Mexican tradition, by showcasing Mexico City\u2019s National Museum of Anthropology and a conventional market. Sofitel embodies a extra sustainable and dedicated luxurious highlighting native artists and native cultures, a method to give again to the communities the place Sofitel\u2019s 120 inns are positioned.<\/p>\n Discover the marketing campaign video right here<\/a><\/strong>.<\/p>\n *Since 2007, Sofitel has been rolling out its \u2018Candle Ritual\u2019, impressed by the Paris of the 1860s (when greater than 56,000 oil lamps lit up what was later dubbed \u2018The city of lights\u2019). A singular ceremony wherein the Sofitel groups mild candles within the inns at dusk.<\/em><\/p>\n Accor<\/a> is a world main hospitality group consisting of greater than 5,300 properties and 10,000 meals and beverage venues all through 110 international locations. The group has one of many trade’s most various and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and economic system resort manufacturers, leisure and nightlife venues, eating places and bars, branded personal residences, shared lodging properties, concierge companies, co-working areas and extra. Accor’s unmatched place in life-style hospitality \u2013 one of many quickest rising classes within the trade \u2013 is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a inventive hospitality firm with a world collective of entrepreneurial and founder-built manufacturers with function at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and greater than 260,000 workforce members worldwide. Members profit from the corporate’s complete loyalty program \u2013 ALL – Accor Live Limitless<\/a> \u2013 a each day life-style companion that gives entry to all kinds of rewards, companies and experiences. Through its Planet 21 \u2013 Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is targeted on driving optimistic motion by way of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, variety and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) within the United States. For extra data go to group.accor.com<\/a>, or comply with Accor on Twitter<\/a>, Facebook<\/a>, LinkedIn<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\nWhere lives are performed out in parallel<\/h3>\n
I’ve at all times had a stressed spirit and this new marketing campaign by Sofitel embodies precisely that starvation to discover and what higher location to rejoice that mindset than the phenomenally stimulating and sensuous Mexico City.<\/em><\/q>\u00a0\u2014 Gillian Anderson, actress<\/p>\n
The pleasure of getting misplaced in Mexico City. The pleasure of assembly up on the Sofitel. Both already seem like film units. An honor to be a Sofitel ambassador in entrance of those cameras.<\/q>\u2014 Dali Benssalah, actor<\/p>\n
Where Sofitel is reworked<\/h3>\n
This video symbolizes Sofitel\u2019s new positioning: a want to create encounters between cultures, individuals and concepts – the very definition of Sofitel’s DNA. An invitation to find the native tradition, to divulge heart’s contents to others, and to reside the Sofitel expertise to the fullest, whereas remaining true to at least one\u2019s self always.<\/q><\/em> \u2014 Nicolas Gronier, VP Global Marketing Sofitel<\/p>\n
Where native cultures are preserved<\/h3>\n
About Accor, a world-leading hospitality group<\/h3>\n