OREO groups up with South Korean mega lady group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration.
Fans of the enduring Oreo sandwich cookie and followers of BLACKPINK (BLINKs) can sit up for bespoke merchandise and a slate of actions and engagements throughout platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
The OREO x BLACKPINK collaboration will probably be rolled out throughout key markets in successive waves, and can characteristic two distinctively BLACKPINK-inspired variants. These merchandise will hit the cabinets of main retailers and e-commerce channels from early 2023, for a restricted time solely.
Details of particular OREO x BLACKPINK actions and contests lined as much as delight and reward followers will probably be revealed shortly. Collectors of BLACKPINK memorabilia can sit up for new additions to develop their collections as effectively.
Given its mixed fanbase, OREO x BLACKPINK is about to hitch the collaboration corridor of fame. OREO’s earlier collaborative coups in partnership with showbusiness superstars embrace the monster success of OREO x Lady Gaga, a marketing campaign that ran within the U.S., Canada and Europe in 2021.
OREO x BLACKPINK is solely for Asian markets.