USVI has change into one of many world’s most admired locations not just for its magnificence however for its sensible tourism methods and techniques.
The U.S. Virgin Islands (USVI) Department of Tourism Commissioner Joseph Boschulte has been named Caribbean Tourism Executive of the Year.
The editors of the Caribbean Journal (CJ), that has bestowed the excellence on Mr. Boschulte, write, “No Caribbean destination has seen more growth in the last three years than the US Virgin Islands. So much of that growth can be directly tied to the expert stewardship of Boschulte, who helped craft an innovative, flexible response to the challenges of the pandemic and has continued to drive the USVI’s performance with a data-driven, creative approach to modern tourism.”
In the previous three years, the USVI comprising its three stunning islands, St. Thomas, St. Croix, and St. John, has change into one of many world’s most admired locations not just for its dazzling magnificence however for its sensible tourism methods and techniques.
Joseph Boschulte, stated “I am extremely honored to receive this prestigious recognition especially after these three challenging years. I am fortunate and grateful to lead a talented and hardworking group of colleagues. This award is also a testament to their great dedication, and the cooperation of our partners as we all work closely together on each of our tourism initiatives.”
During the pandemic when cruising, which accounted for 70% of USVI’s tourism revenue, actually ceased, it grew to become clear to Boschulte that issues needed to change, and that the digital world would play an vital function on this course of. In addition to adroitly shifting from cruise ship journey to resort and airline partnerships, the USVI carried out a web based journey screening portal and labored carefully with all native companions, together with eating places, accommodations, tour corporations, and different tourism-related companies, to make guests and native companies really feel secure and guarded.
Boschulte additionally supported the USVI’s initiatives with a brand new branding marketing campaign, “Naturally in Rhythm,” that promotes the resort restoration and is designed to encourage guests to fall naturally in rhythm with the varied tradition, pure wonders, and delightful accommodations and resorts of St. Thomas, St. Croix, and St. John.
The multi-pronged methods and digital techniques, unceasing networking with airways and business companions, and laser dedication, have clearly paid off. With at the least two new resorts about to open within the USVI, and tourism numbers up 44%, the USVI is gearing up for a really profitable 2023. Already the three-island Territory has reported the best resort occupancy charge within the Caribbean with 72.5% from June 2021 to May 2022 and revenues to match.