Holland America Becomes Partner of Professional Pickleball Association – Cruise Industry News

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Holland America Becomes Partner of Professional Pickleball Association – Cruise Industry News


Holland America Line introduced that it has been named because the official, unique Cruise Line of the Professional Pickleball Association (PPA).

The cruise line is dedicated to increasing its pickleball expertise at sea for company, in keeping with a press launch.

“We like to say that travel unites us, but sports do that as well, and Holland America Line is proud to be the first and exclusive cruise line partner of the PPA,”  mentioned Kacy Cole, vice chairman of promoting for Holland America Line.

“We’re excited to offer our guests an elevated pickleball experience as they travel to spectacular and scenic cruise destinations. Mirroring its rapid growth as the fastest-growing sport in the U.S., pickleball is the most popular sport on our ships. It’s wonderful to see guests bond over their shared love of the game — and the ever-changing scenery makes the perfect pickleball backdrop.”

Every ship within the Holland America Line fleet will characteristic pickleball courts with top-deck views. The firm plans on refreshing these courts by February 2023 to incorporate new PPA Tour companion logos.

Complimentary newbie classes can be provided by shipboard instructors beginning in February and rolling out fleet-wide by April 2023. The instructors will train company the fundamentals of taking part in pickleball in addition to train them the meanings of phrases used on this sport reminiscent of the place the “kitchen” is and what it means to hit a “dink” shot.

“Pickleball has become immensely popular among travel and leisure business categories, because it is uniquely accessible, compatible with a variety of brands, and transcends a wide spectrum of age groups and lifestyles,” mentioned Connor Pardoe, commissioner and CEO of the PPA Tour.

“Holland America Line has embraced and committed to pickleball in a very exciting way and will bring engaging, 360-degree collaborations between its cruise line and the sport we all love.”

How to Play Pickleball tutorial movies can be featured on TV programming aboard the ship. Starting in 2023, vacationers will be capable of purchase branded pickleball starter kits within the shipboard retail retailers.

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