Within 10 minutes of launching its marketing campaign, Oculis Lodge glamping domes raised $10,000 — and raised 10 occasions that in simply over a month.
Glamping is having its huge second proper now. People need to camp, however they don’t precisely need to “rough it.” They need the relief and entry to nature, with out leaving the facilities and comforts of dwelling behind.
Between 2022 and 2030, the worldwide glamping market measurement is predicted to develop by 10.9% in accordance with a report by Grand View Research. In 2021, the market was valued at $2.35 billion. In 2022, it’s anticipated to achieve $2.74 billion.
The glamping enterprise is booming.
And with the rise of Airbnb, a veritable feeding frenzy has ensued to guide a glamping expertise at locations like Torres del Paine in Patagonia, or at Glacier National Park.
The Oculis Lodge Indiegogo marketing campaign reveals simply how a lot curiosity on this luxurious type of tenting there may be. The lodge will probably be positioned on a personal piece of property within the Cascade Mountains close to Mount Baker, Oregon. It guarantees a serene escape “nested in nature,” with posh personal jacuzzis and saunas, natural meals choices, fireplace pits, patios, and heated areas for yoga.
Oculis Lodge launched its fundraising marketing campaign on November 21. And inside 10 minutes it had raised its preliminary purpose of $10,000. Within a month, the marketing campaign had raised over $1 million — leaving nearly each different Indiegogo marketing campaign within the mud.
Oculis Lodge: Highlife Glamping within the Cascades
Like most million-dollar concepts, the Oculis Lodge idea is an easy one: construct domes in nature. Then, outfit them with “relaxation-inducing amenities to make your Out of Office message count.”
The domes themselves will probably be fairly slick. They’ve acquired a 700-square-foot inside, with a kitchen house, a eating desk, a lounge space, and workplace areas. There are additionally bedrooms and a loft, beneath an enormous 15-foot skylight overhead. The domes can comfortably match as much as six individuals, in accordance with the Indiegogo marketing campaign.
“Oculus means ‘eye’ in Latin,” reads the press launch for Oculis Lodges. “In architecture, it’s a window or shape that has an opening of an oval or circular shape. It symbolizes the union of the earth and sky, which allows human prayer to ascend to the heavens. It links architecture to the cosmos.”
Outside, every dome will probably be geared up with a fireplace pit and lounge space to hang around and revel in nature along with your family and friends. There’s a heated house for doing yoga or understanding, exterior. And, every unit additionally has its personal personal scorching tub and sauna that may match 4 individuals.
There are additionally choices to have the fridge stocked with natural meals if you arrive. Check out the Oculis web site and peruse the out there natural fruit and veggies, breakfast and dinner kits, and drinks. Pick what you need, so it will likely be ready for you if you get there.
The 7-acre property housing Oculis Lodge is simply 25 minutes from Glacier — positioned between Seattle, Washington, and Vancouver, British Columbia. Mount Baker, close to Glacier, holds the world file from 1999 for probably the most snowfall in a single season. That yr, the resort acquired 1,140 inches of snow. And hikes like Table Mountain and Skyline Divide are nice trails with stellar views.
The space the place the lodge will probably be constructed is definitely not wanting for issues to do, or stunning panorama to discover.
$1 Million in One Month?
Most Indiegogo campaigns wrestle to satisfy their objectives in any respect. Others barely hit the mark. So, how did Oculis Lodge handle to boost $10,000 in simply 10 minutes? And how’d it increase $1 million in simply over a month??
You might attribute the marketing campaign’s success to the skilled 3D renderings of the gorgeous domes and patio areas (that we’re utilizing as photographs all through this text). Or, you would say that Youri Benoiston, the creator of the marketing campaign and mastermind behind Oculis Lodge, put loads of effort into advertising his Indiegogo and getting the phrase out to the suitable individuals.
You might additionally simply shrug it off as a good suggestion that acquired some severe traction.
But extra realistically, the explosive funding that Oculis Lodge acquired is the results of the booming glamping market. The U.S. glamping market will surpass Europe’s by 2030. So, these sorts of luxurious escape resorts will possible be popping up in all places, for the following decade. And clearly, there’s loads of curiosity in them, and likewise some huge cash on the market to get them off the bottom.
