Madison Square Garden Sports Corp. introduced a multi-year advertising partnership with MSC Cruises naming the model the official cruise line accomplice of the New York Knicks, in line with a press launch.
“MSC Cruises is one of the world’s top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners,” stated David Hopkinson, president and COO, Madison Square Garden Sports Corp.
“This partnership will also make MSC Cruises our first-ever global rights marketing partner. MSC Cruises will be involved within the Knicks organization across digital channels and fan activations and will provide once-in-a-lifetime experiences for our incredible Jr. Knicks program.”
Through this partnership, MSC Cruises will obtain model promotion throughout all Knicks video games at The Garden. MSC Cruises can even function the Presenting Partner of the Knicks’ in-game T-Shirt Toss.
“Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” stated Rubén A. Rodríguez, president of MSC Cruises USA.
“At MSC Cruises, we’re focused on improving the communities we serve by supporting families and furthering sustainability efforts. MSG and the Knicks share those priorities, and we’re thrilled to be combining our efforts right here in New York City, as well as throughout the more than 40 countries that make up our global itineraries.”
The Knicks and MSC Cruises will work collectively on a sustainability initiative that may present a donation to an Ocean Conservation Cause for each three-pointer made by the Knicks this season.
Additionally, the Knicks will host a Jr. Knicks clinic on the basketball courtroom aboard the MSC Meraviglia throughout her inaugural name on the Brooklyn Cruise Terminal. Participants within the clinic will participate in basketball drills, meet with Knicks alumni and obtain branded giveaways from the Knicks and MSC Cruises.
On high of this partnership, MSC Cruises can even be the Official Cruise Line Partner for the Westchester Knicks and Knicks Gaming, which incorporates LED signage for all Westchester Knicks residence video games and digital on-court signage for all Knicks Gaming residence video games. The cruise model shall be displayed on the digital boards outdoors of Madison Square Garden.