Skechers declares high Ok-pop idol Cha Eun-woo as its regional model ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.
Chosen for his pure allure and classy picture, Eun-woo will seem in new assortment launch campaigns throughout key Asia-Pacific markets.
As a part of the partnership, Eun-woo will seem in a number of advertising campaigns, together with:
- Skechers Hands Free Slip-ins
- Skechers Sport Court
- Skechers Foamies
- Skechers Workout Walker
- Skechers Apparel (Lifestyle & Performance)
In Singapore, Skechers is out there in 33 bodily shops and its e-commerce retailer.
“I’m honoured and delighted to be named the brand new Skechers regional model ambassador. Shoes are an essential a part of my life, not solely as a style assertion, but additionally as a result of I get pleasure from dancing and understanding. Skechers’ progressive and versatile designs are comfy and mirror my true type.
“I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” mentioned Cha Eun-woo.
This season’s new marketing campaign focuses on celebrating authenticity—being your self and at all times feeling assured and cozy with who you’re and what you will have. It additionally exemplifies Skechers’ values and dedication to supply the very best quality, all-inclusive and cozy footwear.