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By Samantha Tan, on December 7, 2021
Three in 4 (73%) Singapore travellers need their subsequent trip to be their Greatest Of All Trips (GOAT), in pursuit of transformative and significant journey experiences
Singapore, 7 December 2021 – Today, Expedia® launched its 2022 Travel Trends Report1, which revealed new traveller priorities which are shaking up the established order in 2022. As extra nations start to welcome travellers again and demand spikes for worldwide locations similar to London, Paris and Seoul, Expedia’s report, which was carried out with 12,000 travellers throughout 12 nations, together with 500 travellers from Singapore, uncovered that near three-quarters (73%) of Singaporeans are planning to go large on their subsequent journey with a brand new “no regrets” type of journey, which Expedia has dubbed the “GOAT” (Greatest of All Trips) mindset.
With a newfound appreciation that every journey within the present journey atmosphere is a privilege, travellers at the moment are in pursuit of extra transformative and fulfilling journeys, with out holding again. Among the highest GOAT traits uncovered by the Expedia report, Singapore travellers are planning to be extra current and reside within the second, immerse themselves in tradition, splurge on experiences and hunt down pleasure, as they crave the sentiments of contentment and psychological well-being (41%), pleasure and exhilaration (38%), in addition to gratification (37%).
Lavinia Rajaram, Asia Head of Communications, Expedia Group Brands, stated, “As travellers start to build their trust in travel again after a long period of constraints and limitations, travel in 2022 will be about embracing the GOAT mindset, to maximise the richness and meaning from their overseas experiences. Despite close to half (46%) of the Singapore respondents who took part in our research expressing feelings of cautiousness towards travel, the report also showed that majority of travellers (73%) want to let go and go big for their next trip. With new Vaccinated Travel Lanes (VTLs) being launched to new destinations, coupled with Singapore’s safe and cautious approach to reopening of international travel, Expedia anticipates our travellers will take that leap and invest big in travel going into 2022.”
EXPEDIA’S 2022 TRAVEL TRENDS
Beyond uncovering the keenness of travellers to go large on their subsequent journey, Expedia’s report additionally unveiled 5 core developments that can form how Singaporeans will journey in 2022.
1. Scrapping the Schedule
The pandemic has made it troublesome to journey on a whim, however journey tips will persist for the foreseeable future. As such, Expedia has noticed that travellers are able to embrace the impromptu, with over 1 / 4 (28%) of Singapore respondents looking for to be extra spontaneous and reside within the second.
The report additionally discovered that travellers choose to go-with-the-flow and forgo an itinerary (29%) to embrace the liberty to do no matter they need, at any time when they need (36%). With extra versatile choices and charges obtainable than ever earlier than, there’s no higher time for travellers to discover last-minute journeys and unknown adventures which may simply culminate of their GOAT.
Travel Tips:
- For a spontaneous journey, contemplate nearer locations similar to Kuala Lumpur, Seoul, and even Thailand with the upcoming VTL, the place you’ll be able to let your wanderlust run free. Alternatively, spend a weekend on the close by island of Sentosa, the place there are seashores and actions for everybody within the household to get pleasure from.
- For peace of thoughts and assurance when reserving last-minute getaways, go for refundable lodging you can simply cancel ought to your plans change.
2. The Splurge-cation
After cancelling journeys, suspending celebrations and foregoing easy luxuries, travellers are able to make up for misplaced time to place themselves first and get the GOAT they deserve.
Over the subsequent yr, greater than two in 5 (43%) Singapore travellers are extra keen to deal with themselves and prioritise their enjoyment and experiences over finances on their subsequent journey. From happening the final word buying spree (30%), to eating at a Michelin star restaurant (23%), to reserving a first-class flight or a 5-star lodge (18%), travellers want to put money into making their subsequent journey one of the best one ever.
Travel Tips:
- For these looking for the final word buying spree, contemplate Paris or New York, a number of the world’s high buying locations. If Michelin star eating places is a part of the agenda, you’ll be able to put London’s Mandarin Oriental Hyde Park on the listing, which is house to Dinner by Heston Blumenthal.
- For these trying to deal with themselves to luxe flying, now’s one of the best time to improve. According to information from Airlines Reporting Corporation (ARC), common premium financial system ticket costs in 2021 had been 288% dearer than financial system tickets, whereas in 2019, common costs for premium financial system had been 430% dearer than financial system3.
3. Immerse to Discover
Going large doesn’t simply all the time imply taking a bucket-list journey. In the approaching yr, Singapore travellers are raring to transcend the norm on their subsequent journey, with extra of them being keen to step out of their consolation zone (26%) and immerse themselves in locations, cultures and experiences which are fully completely different from their very own (32%).
From experimenting with native delicacies (49%) and embracing meals that they’ve by no means eaten earlier than (44%), to visiting a vacation spot they by no means would have thought of pre-pandemic (26%), staying with a neighborhood household as a substitute of reserving a lodge (17%) or looking for extra rural, off-the-beaten monitor experiences (27%), travellers have a brand new curiosity to be taught one thing new and really expertise the world.
Travel Tips:
- Singaporeans trying to transcend the norm can contemplate heading to the Netherlands, Switzerland or Spain, the place they will get pleasure from an abundance of greenery and flowers, snow-capped mountains and immerse within the native meals and wine tradition.
- Make use of Expedia’s “Interest” filters to slender exercise and experiences searches. Try filtering by historical past and tradition, or food and drinks to bask in a meals tour to get the easiest experiences that the vacation spot has to supply.
4. Sensation Seeking
In 2022, travellers aren’t simply craving new tastes and locations, they’re additionally craving for emotions of pleasure and exhilaration (38%). Additionally, 11% are hoping to really feel a way of hazard or riskiness on their subsequent journey, with 10% keen to strive daring or excessive adrenaline actions and experiences.
Singapore travellers are most enthusiastic about doing issues they might often by no means do, together with sleeping below the celebs (24%), going skydiving (17%) or going evening trekking on a volcano (13%) on their subsequent journey.
Travel Tips
- Whether it’s sky diving in Qatar or sizzling air ballooning in Melbourne, Singaporeans are able to really feel wind of their hair once more and the frenzy of exploring the unknown.
- Use Expedia’s “Adventure & Outdoor” filter to slender down experiences that can get the blood speeding and adrenaline pumping.
5. Unfiltered Enjoyment
A profitable journey isn’t any longer outlined by likes on social media. Traveller priorities are shifting in the direction of a larger deal with supporting their psychological well-being. 29% search journeys that allow them to prioritise their psychological well being. Furthermore, 41% are looking for a way of contentment and psychological well-being on their subsequent journey, and one in 5 travellers (22%) will spend much less time on their gadgets to be extra current.
To attain this sense of contentment, greater than one-third of travellers (36%) additionally intention to spend extra time of their vacation spot to make sure they totally expertise all it has to supply. Travel in 2022 will probably be about high quality, not amount, and embracing the easy pleasures to really obtain significant impression.
Travel Tips
- Whether it’s chilling by Bondi Beach in Sydney or enjoyable at a Koreanjijimbang in Seoul, these unplugged getaways will assist Singaporeans recharge their batteries.
- Consider bodily switching off devices when you’re not working, locking them away or placing them out of sight to make sure you are really current. Alternatively, allocate a particular time to being on-line solely after which swap off.
“To support travellers in their trip planning, Expedia has implemented a range of tools to help travellers make informed decisions. For the latest information on regulations and health and safety guidelines for their destination and origin, visit Expedia’s handy COVID-19 Travel Advisory. Travellers can also use Expedia’s “Free Cancellation” or “Book Now, Pay Later” filters to assist travellers discover choices with versatile and refundable charges,” added Rajaram.
For the newest info on authorities and journey advisories to plan your subsequent journey, go to Expedia’s COVID-19 Travel Guide.
1 This research was carried out on behalf of Expedia by Northstar Research Partners, a world strategic analysis agency. The survey was carried out on-line from 27 August – 6 September, 2021, throughout North and South America, Europe, and Asia-Pacific utilizing an amalgamated group of best-in-class panels. The research was carried out with 12,000 respondents throughout 12 nations, with adults who’re planning home or worldwide journey within the subsequent 18 months.
2 Based on the lodging curiosity on www.expedia.com.sg for journey between 1 January, 2022 to 21 December, 2022 as of 21 October, 2021.
3 Information is predicated on common premium and financial system round-trip ticket costs for January by August for 2021 & for January by December 2020 and 2019, sourced from ARC’s international airline gross sales database for 2021.
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