Norwegian Cruise Line has introduced David J. Herrera because the Brand’s new President efficient April 1, 2023, as Harry J. Sommer transitions to be the subsequent President and Chief Executive Officer of Norwegian Cruise Line Holdings, the dad or mum firm for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises manufacturers, efficient July 1, 2023, in keeping with a press launch.
Herrera, who at present serves as NCL’s Chief Consumer Sales and Marketing Officer has been with NCLH since 2015, and beforehand served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Cruise Holdings from 2012 by 2015.
According to a press launch, Herrera has efficiently held a wide range of senior management roles throughout the group, together with SVP Brand Finance, Strategy and Consumer Research; SVP Corporate Development for NCLH; and President of NCLH China.
“David and I have worked closely together for almost a decade expanding NCL’s global presence and shaping its future,” stated Harry Sommer, Incoming President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. “With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”
As NCL’s President, Herrera will probably be liable for the general strategic imaginative and prescient and marketing strategy execution for the Brand, in addition to increase his reporting line to now embrace income administration, visitor providers, model finance, worldwide gross sales, and the just lately fashioned Experiences at Sea division which offers one among a form, immersive occasions at sea for a spread of passionate affinity communities.
“I am honored and humbled to be given the opportunity to lead the passionate and incredible team at NCL, as well as to continue to work alongside Harry and our stellar leadership group to build on our strong momentum,” stated David Herrera, Incoming President of Norwegian Cruise Line. “It is going to be another milestone year for us as we continue the Prima Class rollout, and I am looking forward to leading our team and guests along this exciting journey.”
In his present function, Herrera has led the gross sales and advertising and marketing groups to document outcomes. In November 2022, the Company succeeded in having its greatest booked month ever, ending 2022 at document reserving ranges for 2023, due to this fact beginning this 12 months in a greater booked place than ever earlier than and setting one other new document in January. As a U.S. veteran himself, he’s additionally proud to have co-sponsored the event of the Brand’s first-ever Military Appreciation Program in November 2022, the landmark initiative that honors U.S. navy members with an unique provide and onboard experiences.
With Herrera’s appointment as NCL President, Adam Malone, who at present oversees client and built-in advertising and marketing, will assume the function of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who at present manages the buyer gross sales division, will now function the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created function of Chief International Sales and Marketing Officer, working intently with Herrera to additional increase the Brand’s worldwide footprint.