First-of-its-kind initiative ‘Journey to Clean’ highlights journey business’s finest practices and commitments
The U.S. Travel Association as we speak launched a first-of-its-kind initiative, JourneyToClean.com, to share the collective story of the U.S. journey business’s daring imaginative and prescient for attaining larger sustainability. The initiative consists of greater than 100 examples of sustainable journey practices from a various cross-section of greater than 50 journey companies.
“The travel industry embraces sustainability initiatives and business practices because it is good for the planet AND it’s good for business,” stated U.S. Travel Association President and CEO Geoff Freeman. “Travelers and businesses alike are demanding more sustainable options, and our industry is evolving to meet the needs of travelers now and for the future. By utilizing ‘Journey to Clean,’ travelers can have a better understanding of the many sustainable options across the travel ecosystem and make decisions that best align with their values.”
Ninety % of vacationers say they need sustainable journey choices whereas 76 % of executives wish to improve sustainable company journey decisions, even when such choices are costlier. Studies additionally discovered that local weather change and environmental sustainability are significantly vital to youthful Americans—a powerful indicator that the necessity for sustainable journey choices will solely develop over time.
Activities the business is advancing in direction of end-to-end sustainable journey embody:
• Helping vacationers make knowledgeable choices;
• Reducing carbon emissions;
• Conserving sources & lowering waste;
• Protecting pure sights & selling regeneration; and
• Sourcing responsibly.
‘Journey To Clean,’ developed with engagement and enter from U.S. Travel Association’s Sustainable Travel Coalition, additionally highlights federal coverage priorities to strengthen sustainable journey and contains focus areas for advocacy, akin to grant applications, tax incentives, free commerce agreements and public-private partnerships.
Featured organizations embody American Airlines, American Express, Delta Air Lines, Expedia Group, Google Travel, Hilton, IHG Hotels & Resorts, Marriott International, Disney Parks & Resorts, United Airlines, Universal Destinations & Experiences, MGM Resorts International, National Park Service, San Francisco Giants, and others.
The website can be often refreshed with new case research and efforts reflecting business sustainability actions.
“At every stage of the traveler’s journey—from booking to takeoff to lodging, and all of the exciting activities and attractions in between—our industry has made significant improvements to minimize environmental impacts,” stated Freeman.
“U.S. Travel Association is proud to represent so many innovative, future-focused organizations that are committed to moving our industry forward toward greater sustainability.”
