Simpleview and CityDNA launch the VivaCITY Challenge at CityDNA International Conference in Sofia

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Simpleview and CityDNA launch the VivaCITY Challenge at CityDNA International Conference in Sofia


The winner can have the chance to have an effect on and inform optimistic change not simply in their very own metropolis however inside the wider tourism sector globally. At the CityDNA International Conference […]

The winner can have the chance to have an effect on and inform optimistic change not simply in their very own metropolis however inside the wider tourism sector globally. At the CityDNA International Conference & General Assembly in Sofia, Bulgaria final week, CityDNA and Simpleview introduced the launch of the VivaCITY Challenge.

VivaCITY is a undertaking to remodel and coach a DMO right into a DMO that’s futureproof and create a reworking technique that’s holistic, concise and tangible. Flavie de Bueil, COO of CityDNA says “the VivaCITY partnership with Simpleview is an incomparable opportunity for a member city to receive three years of funding and support from three global experts in destination development and implementation. This is a living lab for CityDNA, it goes beyond consulting to results.”

“We have our CityDNA new long-term strategy that is holistic,” says CityDNA President Petra Stušek, “now we need to walk our talk. When the word city pops up everybody thinks about Europe, it’s our fabric. Now we need to show the world that we can take strategy into implementation.”

Two DMOs chosen by way of a transparent course of can have the chance to co-create their remodeling technique that’s holistic, concise and tangible with the assistance of worldwide specialists in vacation spot growth and implementation: Professor Frank Cuypers, an International Leader in Destination Development, Elke Dens, a Specialist in Regenerative Placemaking, and David Peacock, Senior Strategist and Advisor for the Future Tourism Group at Simpleview.

“VivaCITY is for cities that want to champion progressive, holistic change. We are looking for two cities that are open-minded, enthused, show the courage to go the extra mile and the willingness to change,” say David Peacock, “it underlines, Simpleview’s commitment to helping destinations unlock the enriching and restorative opportunities of tourism for citizens and visitors alike.”

Most importantly, the winner can have the chance to have an effect on and inform optimistic change not simply in their very own metropolis however inside the wider tourism sector globally.

The VivaCITY Challenge consumption is operating from now till early July with the profitable cities introduced at CityDNA Autumn Conference in Valencia, Spain, from October 4-7.

Vicky is the co-founder of TravelDailyNews Media Network the place she is the Editor-in Chief. She can be chargeable for the day by day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has a few years of each tutorial and industrial expertise inside the journey business. She has written/edited quite a few articles in numerous tourism magazines.

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