NORTH BETHESDA, Md. – Ahead of its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE: CHH), one of many world’s largest lodging franchisors, hosted its SOAR (Supporting Ownership Access & Representation) improvement seminar to reintroduce its program to create resort possession alternatives for underrepresented entrepreneurs. During the seminar, Choice reaffirmed its greater than twenty-year dedication to creating small enterprise possession a actuality for entrepreneurs which are underrepresented as resort homeowners and operators together with black, Hispanic and native Americans, in addition to girls and veterans. Today, Choice continues its path in the direction of strengthening the pipeline of feminine franchisees by internet hosting the second annual HERtels by Choice Hotels luncheon, a program that empowers feminine entrepreneurs all through their possession journey.
The full day improvement seminar, attended by potential and present homeowners and operators, featured a Q&A with former NFL participant and Comfort Inn and Mainstay Suites proprietor Chinedum Ndukwe; discussions about breaking obstacles to entry inside the business; and a night networking reception.
As the primary resort firm to determine a devoted improvement staff solely centered on extending the chance of resort possession to underrepresented populations, the SOAR staff will proceed to open doorways for underrepresented minority entrepreneurs, together with girls and veterans. For over 20 years, Choice has seen success and the direct impression of this program, having proudly awarded over 370 franchise agreements to various contributors because the program began. John Lancaster, Vice President, Emerging Markets, Franchise Development and Owner Relations, Choice Hotels International
The SOAR program is internet hosting its second annual HERtels by Choice Hotels luncheon and seminar this morning at Choice’s annual Convention. This occasion brings collectively seasoned homeowners and potential homeowners for a day of networking, mentorship and conversations across the obstacles to entry for girls homeowners in hospitality. In 2023, Choice’s Emerging Markets program, now SOAR, awarded 9 Black and African American franchise offers and 17 offers by means of the HERtels program. Since the HERtels program launched in 2021, 80 girls have participated in this system resulting in 59 new female-owned inns.
For extra details about SOAR, in addition to Choice Hotels improvement alternatives, go to www.choicehotelsdevelopment.com/range.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is without doubt one of the largest lodging franchisors on this planet. The challenger in upscale and a frontrunner in midscale and prolonged keep, Choice® has over 7,500 inns, representing greater than 630,000 rooms, in 46 international locations and territories. A various portfolio of twenty-two manufacturers that vary from full-service higher upscale properties to midscale, prolonged keep and financial system permits Choice® to fulfill vacationers’ wants in additional locations and for extra events whereas driving extra worth for franchise homeowners and shareholders. The award-winning Choice Privileges® rewards program and co-brand bank card choices present members with a quick and straightforward solution to earn reward nights and personalised perks. For extra data, go to www.choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights Reserved
SOURCE Choice Hotels International, Inc.