Key Takeaways
- This summer season, vacationers are swapping culinary capitals for extra native, inexpensive foodie locations like Rotterdam over Paris, and Alassio over Positano.
- Fandom journey has fueled the rise of “star chasers,” or company keen to journey nice distances to see their favourite artists and athletes carry out.
- Americans are embracing spontaneous staycations.
Guests from the US, Brazil, Spain, and Greece are searching for home escapes this summer season, whereas these within the Netherlands and Belgium are searching for adventures overseas1. From off the crushed path culinary enclaves, to star-chasing occasions and last-minute staycations, these are the tendencies shaping summer season journey.
Flavorful locations warmth up summer season journey
Globally, 1 in 5 company stated they selected Airbnb over different sorts of lodging as a result of they wished a neighborhood journey expertise2. This summer season, vacationers are avoiding the summer season crowds and swapping culinary capitals for extra native, inexpensive foodie locations. A current client ballot carried out by Panterra reveals that just about half (47%) of vacationers prioritize genuine native delicacies as their prime meals and beverage expertise.3
Fandom journey surges as followers chase stars and stadiums
Fandom journey has fueled the rise of “star chasers,” or vacationers who pursue their favourite artists and athletes by attending concert events and sporting occasions, typically touring nice distances to be immersed within the motion. According to Panterra’s client survey5:
- About 1 / 4 of contributors anticipate touring extra for giant occasions within the subsequent yr than they’ve beforehand, particularly these in Brazil (45%), Mexico (38%), and the US (32%).
- Concerts ranked second, following household reunions, as occasions that inspire folks to journey, with 23% of contributors saying they might journey for them.
- Concerts are particularly interesting to youthful girls in comparison with their male friends; 33% of Gen Z girls are inquisitive about touring to concert events vs. 24% of their Gen Z male friends.
From international area excursions to worldwide soccer tournaments, listed here are some massive occasion locations which can be experiencing a surge in demand this summer season:
- Houston, TX, United States searches have surged +620% throughout Beyonce’s Cowboy Carter Tour dates in June6.
- Manchester, United Kingdom searches have surged +500% in the course of the Oasis live performance dates in July7.
- Perth, Australia searches have surged +250% in the course of the State of Origin Rugby sport in June8.
- Charlotte, NC, United States searches have surged +200% throughout Sharkira’s live performance dates in May9.
- Santiago, Chile searches have surged 85% throughout Kylie Minogue’s live performance dates in August10.
With hundreds of company searching for to attend these summer season occasions,11 they’re more likely to generate constructive financial impression for native hosts, communities and companies corresponding to eating places and outlets. According to a 2024 international survey of Airbnb company, guests spent a median of $165 USD per visitor per day on native eating places, groceries, and sights. What’s extra, hosts assist guarantee extra neighborhoods profit from this inflow of visitor spending. Guests reported that about 40% of their complete spending occurred within the neighborhood of their Airbnb itemizing in 202412.
Spontaneous staycations on the rise with US vacationers
This summer season, US company are prioritizing staycations, with extra searches for journeys inside 300 miles of company’ properties13. Groups and households signify the biggest phase of staycations within the US, accounting for over 60% of close by searches14. Panterra’s client survey additionally reveals:
- 43% of Americans plan to drive slightly than fly for his or her upcoming journeys15.
- 39% of Americans point out they’re already touring or are very more likely to journey domestically as a substitute of internationally to economize16.
- 29% of Americans with youngsters aged 18 or youthful dwelling at dwelling report that they’re already selecting staycations over journey to different locations, or are very seemingly to take action17.
1 Based on Airbnb inner information of visitor searches by home and worldwide journey made in Q1 – This fall 2024 for summer season 2025
2 Based on outcomes from Airbnb’s Compact Survey with survey dates from October 2023-March 2025 for Airbnb company who took a visit throughout that point interval
3 Based on exterior information outcomes from a web-based survey carried out by Panterra Research of adults within the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 share factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes
4 Based on Airbnb inner information of of trending searches vacationers made in Q1 – This fall 2024 for Summer 2025 in contrast with searches made in Q1-This fall 2023 for Summer 2024
5 Based on exterior information outcomes from a web-based survey carried out by Panterra Research of adults within the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 share factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
6 % improve in searches in Houston, TX for six/27-6/29, 2025 in comparison with 6/28-6/30, 2024 (primarily based on searches from 2/3-2/10, 2025 and a couple of/5-2/13, 2024 respectively)
7 % improve in searches in Manchester, United Kingdom for 7/10-7/12,7/15-7/16,7/18-7/20, 2025 in comparison with 7/11-7/13,7/16-7/17,7/19-7/21, 2024 (primarily based on searches from Q1 – This fall 2024 and Q1-This fall 2023 respectively)
8 % improve in searches in Perth, Australia for six/16-6/19, 2025 in comparison with 6/17-6/20, 2024 (primarily based on searches from Q1 – This fall 2024 and Q1-This fall 2023 respectively)
9 % improve in searches in Charlotte, NC for five/12-5/13, 2025 in comparison with 5/13-5/14, 2024 (primarily based on searches from Q1-This fall 2024 and Q1-This fall 2023 respectively)
10 % improve in searches in Santiago, Chile for 8/11 – 8/12 2025 in comparison with 8/12 – 8/13, 2024 (primarily based on searches from Q1 – This fall 2024 and Q1-This fall 2023 respectively)
11 Based on Airbnb inner information of summer season search curiosity from Q1 – This fall 2024
12 According to a survey of Airbnb company from January 1-December 31, 2024
13 Based on Airbnb inner information of searches made for Summer 2025 journeys inside 300 miles of visitor origin in This fall 2024
14 Based on Airbnb inner information of searches by group measurement made for Summer 2025 journeys inside 300 miles of visitor origin in This fall 2024
15 Based on exterior information outcomes from a web-based survey carried out by Panterra Research of adults within the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 share factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
16 Based on exterior information outcomes from a web-based survey carried out by Panterra Research of adults within the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 share factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
17 Based on exterior information outcomes from a web-based survey carried out by Panterra Research of adults within the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern 19sizes is ±2.5, ±3.1, and ±3.3 share factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three company to their San Francisco dwelling, and has since grown to over 5 million hosts who’ve welcomed over 2 billion visitor arrivals in nearly each nation throughout the globe. Every day, hosts supply distinctive stays and experiences that make it potential for company to attach with communities in a extra genuine approach.
About Airbnb.org
Airbnb.org is a nonprofit group devoted to facilitating momentary stays for folks in instances of disaster all over the world. Airbnb.org operates independently and leverages Airbnb, Inc.’s expertise, companies, and different sources at no cost to hold out Airbnb.org’s charitable function. The inspiration for Airbnb.org started in 2012 with a single host named Shell who opened up her dwelling to folks impacted by Hurricane Sandy. This sparked a motion and marked the start of a program that enables hosts on Airbnb to supply stays for folks in instances of want. Since then, this system has developed to give attention to emergency response and to assist present stays to evacuees, reduction staff, refugees, asylum seekers, and frontline staff combating the unfold of COVID-19. Since then, hosts have provided to open up their properties and helped present lodging to 100,000 folks in instances of want. Airbnb.org is a separate and unbiased entity from Airbnb, Inc. Airbnb, Inc. doesn’t cost service charges for Airbnb.org supported stays on its platform.