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Work received in the best way of journey.
Until, after all, Liz noticed an image of Richard Branson in a hammock.
That was all it took for Liz to appreciate it was her dream to have the ability to work from wherever. So she stop her job and flew midway around the globe.
Liz shares extra of how she began full-time touring initially of at the moment’s interview. But the guts of this episode is all about content material advertising and marketing for your small business.
Liz runs her Pop Digital Media together with her husband Josh and digital advertising and marketing covers soooo many issues. We’ve had a ton of entrepreneurs on this podcast, however one factor Liz factors out that we’ve seen is that as a result of advertising and marketing is so broad, yow will discover essentially the most success as a marketer, however actually specializing in one facet of selling.
For Liz, that’s content material advertising and marketing, or as we prefer to name it, taking part in the lengthy sport. This isn’t about getting a buyer proper now, it’s about getting a stream of shoppers for the following few years.
In at the moment’s episode, Liz shares a variety of useful ideas and processes for growing a content material advertising and marketing plan from scratch so should you aren’t doing content material advertising and marketing for your small business, this can be a nice interview that will help you get began. Heath & Liz additionally cowl:
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The nearly unbelievable story of touchdown her first consumer
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The course of earlier than making a content material advertising and marketing plan
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The greatest mistake folks make when growing their advertising and marketing plan
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How to create a buyer profile or avatar
Liz additionally has some free sources that will help you get began growing your marketing strategy, figuring out your excellent buyer, and auditing your small business which you’ll be able to obtain without cost on her web site right here.
Today’s episode is sponsored by ID Plans (and it’s really much less of a sponsorship than it is a chance). ID Plans is a software program and repair firm primarily based in Tampa Florida that gives options for property managers. Over the previous 20 years ID Plans has been capable of rent various full-time RVers who assist survey industrial properties and they’re at the moment seeking to rent 3-5 extra extra RV groups.
I’ve seen a variety of firms who rent RVers, and that is one which you could make a close to full-time revenue nearly instantly. You’ll obtain coaching for the software program, have the ability to park your motorized RV proper on the job websites, and run the entire enterprise out of your RV.
You can request extra data at [email protected].
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