At Expedia Group Media Solutions, we all know how necessary it’s to create efficient show adverts and adverts that stand out. But what occurs when a journey shopper clicks on an advert? Leading journey buyers to an enticing touchdown web page the place they’ll rapidly study extra and guide their subsequent journey is an important step within the path to buy. In this publish, we’ll talk about among the choices you will have whenever you associate with us to ship a compelling touchdown web page as a part of your marketing campaign.
Partner with skilled digital advertising and marketing specialists
Our workforce of digital advertising and marketing specialists will help you design a touchdown web page or microsite for every model in your marketing campaign. You’ll be capable to present enter on the general messaging and imagery and we’ll be sure you incorporate parts of your model identification into the adverts and touchdown pages.
We also can assist guarantee there’s a transparent connection between the message featured on the advert and the message on the touchdown web page, as a result of a constant message will help instill confidence within the shopper and encourage them to guide now or sooner or later.
Your touchdown web page leads together with your vital advertising and marketing message on the high, adopted with compelling headlines and descriptions that spotlight the advantages of your model. We’ll additionally provide steering on the place to place photos, supporting copy, embedded content material like video and choose affords to assist convert journey buyers.
For instance, Fiji Airways utilized our show promoting together with a devoted microsite to spotlight the airline’s security file and encourage vacationers procuring on Expedia.com to think about Fiji for his or her subsequent tropical getaway. At the highest is an summary of Fiji Airways’ world-class service, security file, and extra. There’s additionally a collection of advisable flights and trip packages to the Pacific Island nation.
Enhance the journey shopper journey with premium touchdown pages
If you wish to take your marketing campaign a step additional, you possibly can go for a bespoke premium touchdown web page with tailor-made design from our award-winning Creative Partnerships workforce. We name these Travel Spotlights — premium touchdown pages containing charming visuals and compelling editorial that encourage journey buyers to discover and have interaction together with your model. Travel Spotlights are extra immersive and interactive than commonplace touchdown pages and use versatile designs that can assist you construct model consciousness.
There are quite a lot of Travel Spotlights accessible — from inspirational articles and advised itineraries to partaking quizzes and interactive video experiences. These customized touchdown pages allow you to put your strongest belongings entrance and heart and provide journey buyers a number of paths to interact, discover and guide.
For instance, Visit Panamá opted for a co-branded listicle that showcases 10 once-in-a-lifetime moments guests can expertise. Every merchandise within the checklist affords a one-click choice for vacationers to begin planning and reserving their Panamanian trip.
Landing web page choices for quicker turnaround
For extra conversion-focused campaigns, you may take into account a Property Detail web page or Search Results web page. These web page sorts hyperlink the patron on to the reserving path, which implies fewer clicks to conversion. These pages are already reside on our websites, and since you may make updates by means of the self-service Expedia Partner Central, you possibly can launch a Property Detail or Search Results touchdown web page rapidly.
No matter what your advertising and marketing targets are, our workforce of digital media specialists will assist you outline and create the very best touchdown web page to satisfy your model’s wants, making it simple for potential guests to think about what it’s prefer to be at your lodge or vacation spot.
Contact us in the present day and tell us what your journey advertising and marketing targets are and the way we will help you meet your optimum return on advert spend.
About Expedia Group Media Solutions
Expedia Group Media Solutions is a world journey promoting platform that connects entrepreneurs with a whole lot of hundreds of thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, refined concentrating on, and full-funnel outcomes reporting. Our suite of options contains show, sponsored listings, viewers extension, co-op campaigns, and customized artistic campaigns – all designed to ship on the aims of our promoting companions and add worth for journey buyers on our branded websites globally. With a consultative method and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, have interaction, and convert vacationers for significant outcomes. For extra info, go to www.promoting.expedia.com.
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