A real {industry} chief, Accor is striving to form a extra sustainable future for hospitality, driving change as one in every of solely 7% of journey {industry} corporations with a net-zero carbon technique in place and thru sturdy actions to make a constructive influence on the planet and our communities. The Group’s international manufacturers are on the forefront, embedding sustainability throughout the model and visitor expertise every in their very own distinctive means.
Over the previous a number of years, the expectations and want for extra sustainable and accountable journey have been gaining momentum. In reality, 73% of vacationers now contemplate environmentally sustainable practices as a deciding issue when reserving journey lodging*. At the identical time, the industry-wide response is increasing, with accountable actions from key gamers such because the Sustainable Hospitality Alliance, a consortium of engaged hospitality corporations working collectively to handle main sustainability challenges. At Accor, we imagine that it’s our position to drive change for a extra sustainable way forward for journey, each along with different {industry} leaders, and with the Group main the way in which for a sustainable transformation throughout our actions and types.
Hospitality is on the crossroads of many actions and sustainability is multifaceted, encompassing a variety of areas, together with the influence of the meals we put together and devour, how we journey and the way in which we stay our lives. With this in thoughts, we work to ship impactful, modern options and consumer experiences to handle the important thing environmental and social challenges we face, and every of our manufacturers performs an important position. Discover how 4 of our manufacturers carry our sustainability commitments to life, every one with initiatives according to their id.
Pioneering round hospitality: greetWhen the primary greet motels opened their doorways in 2019, vacationers found a world of other hospitality, guided by the ethos of cut back, reuse, recycle. From the outset, greet motels have been designed with a round mindset. Whether it’s turning unsold, “ugly” fruits into smoothies, banning single-use plastics, sourcing secondhand furnishings or reused or recycled supplies, every little thing will get a second lease on life at greet.
The model’s community-based motels additionally host restore workshops and resale occasions, donate unused meals merchandise, and supply meals domestically or from quick meals provide chains to cut back carbon emissions. With 21 current greet motels and 24 extra within the pipeline, this idea is definitely taking off.
Rooted in its native communities and pure ecosystems: Fairmont
Fairmont, the world’s first luxurious resort model to actually embrace environmental stewardship, celebrated the thirtieth anniversary of its award-winning Fairmont Sustainability Partnership in 2021. The model’s dedication to sustainability is rooted in its dedication to the native communities the place it operates.
The Bee Sustainable program, for instance, seeks to contribute to and defend the biodiversity round Fairmont properties by creating greater than 40 apiaries and wild bee motels in 20 properties all over the world. Meanwhile, amongst numerous partnerships with native farms and communities, the Fairmont Mayakoba in Mexico joined forces with the Oceanus AC charity to guard the Mesoamerican Reef౼home to greater than 500 aquatic species.
On the social entrance, the model additional stepped up its two-decade partnership with the Make-A-Wish ® basis to positively influence the lives of Wish kids and their households. This 12 months, Fairmont launched its first global-scale program, Wishes Start Here, granting 500 Wishes worldwide and aspiring to boost €1 million over three years by way of company grants and fundraising actions with Fairmont friends and Heartists.
100% Green Globe licensed: Mövenpick At Accor, we acknowledge the worth of achieving environmental certifications and in search of out partnerships with accredited specialists. Globally-recognized sustainable tourism benchmarks are key factors of reference for our shoppers and guarantee them of our dedication to the planet, individuals and native communities.
Today, each single Mövenpick resort proudly bears the Green Globe certification ౼ with greater than 75% incomes gold or platinum standing after being licensed for 5 or 10 years. This is not any small feat, contemplating that properties should meet 44 social and sustainability standards to be licensed.
In an effort to cut back meals waste, simply one of many many standards, the Mövenpick Hotel Zürich Regensdorf partnered with the Too Good to Go app, which turns unserved meals into discounted meals. Meanwhile, the Mӧvenpick Resort Kuredhivaru Maldives checked one other field with the launch of its soil-free hydroponics farm and backyard. The resort drastically shortened its provide chain and now produces almost 70 kilos of contemporary yard produce each month.
Championing conservation and eco-tourism: Mantis A rising variety of vacationers are opting to spend their day off surrounded by nature, contributing to conservation efforts and straying off the overwhelmed path. Perfectly aligned with this rising pattern, the Mantis resort group ౼ quick for ‘Man And Nature Together Is Sustainable’ ౼ operates on the rules of conservation and respect for the setting.
With its eco-lodges, curated motels and strategic partnerships with native gamers throughout Africa, Mantis leads the {industry} in eco-tourism and native experience. In 2018, Accor joined forces with Mantis to create the Community Conservation Fund Africa (CCFA). The fund trains and collaborates with native communities to assist defend Africa’s wildlife and wildlands whereas strengthening our dedication to sustainable growth and sustainable tourism. Varied and far-reaching initiatives embrace a rhino conservation mission at South Africa’s Mantis Founders Lodge to guard animals from unlawful poaching in addition to Community Development initiatives, reminiscent of borehole funding to supply water for native communities and coaching locals to turn out to be tour guides.
At Accor, we relentlessly try to do our half for the setting. Our modern options anticipate new shopper wants whereas additionally exceeding their expectations for distinctive and sustainable experiences.
* Booking.com Sustainable Travel Report 2021
About Accor, a world-leading hospitality group
Accor is a world main hospitality group consisting of 5,300 properties and 10,000 meals and beverage venues all through 110 nations. The group has one of many {industry}’s most numerous and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and financial system resort manufacturers, leisure and nightlife venues, eating places and bars, branded personal residences, shared lodging properties, concierge companies, co-working areas and extra. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the {industry} – is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a artistic hospitality firm with a worldwide collective of entrepreneurial and founder-built manufacturers with goal at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and greater than 230,000 staff members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Live Limitless – a each day way of life companion that gives entry to all kinds of rewards, companies and experiences. Through its international sustainability commitments (reminiscent of attaining Net Zero Carbon emissions by 2050, international elimination of single use plastics in its motels’ visitor expertise, and so on.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is targeted on driving constructive motion by way of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, range and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) within the United States. For extra data go to group.accor.com or observe Accor on Twitter, Facebook, LinkedIn, and Instagram.