Celebrity’s new advertising marketing campaign is “Journey WonderFULL.” Ships like Beyond are main the way in which to make that occur.
The latest ship within the Celebrity Edge sequence, Celebrity Beyond, got here to Ft. Lauderdale Nov. 4 to kick-off its first season within the Caribbean in addition to host its official naming ceremony, that includes the ship’s Godmother, U.S. Olympic gymnast Simone Biles. Some 2,500 journey specialists, media and firm executives had been available to mark the event. Beyond was launched earlier this yr in Europe.
While you’ll discover all of the acquainted options and locations which have marked the Edge-class, this ship takes the preliminary idea “beyond” with quite a few modifications, essentially the most evident being measurement. Longer and taller, it added 179 extra staterooms and refigured the Grand Plaza by shifting the Martini Bar to the middle. By common demand, the Sunset Bar virtually doubled in measurement and the sundeck within the Retreat was expanded as nicely.
Beyond additionally added a brand new specialty restaurant — Le Voyage — the primary from Celebrity’s Global Culinary Ambassador, acclaimed chef Daniel Boulud. Its multi-course eating expertise has a surcharge of $75 or $125, plus a further price if you need a wine pairing. Also new is the World Class Bar, a fixture borrowed from Celebrity’s Solstice-class ships.
Unchanged is the road’s dedication to excessive type and artwork, with signature items positioned all through the ship, together with a poolside sculpture of a person lifting an elephant and Fredrikson Stallard’s multi-sensory, walk-through expertise on deck 5, “Odyssey.” The custom of award-winning leisure continues as nicely, with reveals like “Elements” and “Stage Door” that showcase dazzling results and a gifted forged.
At the naming ceremony, 19-time World Champion Biles was joined by Lisa Lutoff-Perlo, Celebrity’s president and CEO, Jason Liberty, president and CEO of Royal Caribbean and vocalist Leona Lewis. Also current was Beyond’s Captain, Kate McCue, “the first and still only woman to be named captain of a ‘Mega’ cruise ship.”
From their press launch, Biles stated,“It is an honor to be selected as Beyond’s Godmother and to join such a distinguished group of strong, barrier-breaking women who have been named as Celebrity’s Godmothers before me. I appreciate the important message this designation holds in recognizing our accomplishments as empowering women, and I am honored to share the stage today with fellow brave, boundary-breaking leaders like Lisa Lutoff-Perlo and Captain Kate McCue.”
At a press convention with the media, Ms. Lutoff-Perlo, Liberty and Ms. McCue talked in regards to the state of the trade and what’s subsequent for Celebrity.
In the wake of the pandemic, Ms. Lutoff-Perlo stated “consumers are ready to live their lives again,” and identified their bookings are at an historic excessive, which is sweet information since Celebrity’s fleet has 27 % extra capability than in 2019. And whereas their visitor combine is usually the identical, she stated “Gen X” represents “their fastest-growing segment.”
The subsequent Edge-class ship, “Ascent,” will launch in late 2023 and shall be very similiar to Beyond. But Liberty did say the final Edge ship, coming in 2025, will function tri-fuel engines for extra carbon effectivity.
Celebrity’s new advertising marketing campaign is “Journey WonderFULL.” Ships like Beyond are main the way in which to make that occur.
PHOTOS (Gerry Barker)
- Godmother Simone Biles on the Naming Ceremony
- Le Voyage is the brand new specialty restaurant
- The elephant sculpture by the pool
Cover picture: Celebrity Beyond Arrives in Southampton, credit score Celebrity
See Celebrity Cruises (cruisecompete.com)
Celebrity Cruise Tours (cruisecompete.com)