Levi’s launches the subsequent iteration of its “Buy Better, Wear Longer” marketing campaign in Singapore, which builds on the model’s long-term dedication to creating style extra sustainable and prolonging the lifespan of its merchandise. The marketing campaign reinforces the life-style model’s mission that can assist you love your denims for many years, not seasons.
The Buy Better, Wear Longer marketing campaign is each a plea and a promise. It’s a plea for shoppers to be extra intentional about their buying selections and to search for methods to rewear, repurpose, and maintain on to their garments so long as attainable earlier than passing them all the way down to future generations.
It can be a dedication from the model to proceed its work on quite a few fronts; to be accountable stewards of the pure assets used, to innovate throughout its design and manufacturing platforms to turn into extra sustainable, and to maneuver in the direction of extra round merchandise and practices throughout the board.
Buy Better, Wear Longer at VivoCity from 23 – 27 November
The Buy Better, Wear Longer pop-up activation will run from November twenty third to November twenty seventh at VivoCity, the place the enduring Levi’ Tailor Shop will make its long-awaited debut for a restricted time.
Customise your Levi’s jeans with patches and embroidery and make it uniquely yours.
Sign up for How-to DIY workshops, the place you’ll create your individual pouch from upcycled Levi’s denim material and depart geared up with the abilities to restore your individual threads.
Donate, don’t throw – give your previous pairs of denims new life and Pay It Forward at our recycling bins the place they are going to be collected and upcycled.
A Cinematic Short Film
Taken from the angle of a pair of Levi’s, the movie tells a multigenerational story by means of the lifetime of its most iconic design – the 501. Transformed by means of the a long time with every proprietor, adapting to the fashion of the instances, the 501 is simply as related and wearable immediately because it was within the Nineteen Sixties. Watch it right here.
For extra data on Levi’s newest sustainability efforts, stories and targets, please go to right here.