Heartlands Festival returns with new hidden gems to discover and as much as S$9,888 price of prizes to be gained!

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Heartlands Festival returns with new hidden gems to discover and as much as S,888 price of prizes to be gained!


Heartlands Festival is again this 12 months to Connect Generations and have a good time the perfect of the previous and new within the heartlands, that includes new-age hawkers and conventional home-grown companies which have emerged stronger from the pandemic.

From 19 November 2022 to 24 February 2023, count on fortunate attracts and a curated number of hawker experiences, buying festivities, performances by native artistes and hidden heartland gems for all to Eat, Shop, Play and Celebrate this festive season.

Heartlands Festival 2nd Edition

Heartlands Festival returns with new hidden gems to explore and up to S$9,888 worth of prizes to be won! - Alvinology

Welcoming its second version, this 12 months’s competition takes the theme of “Connecting Generations”, with extra in-person actions to carry collectively residents and households to rediscover the heartlands’ wealthy heritage and tradition. This 12 months’s competition will see over 10,000 multi-generational outlets and homeowners which have maintained their sturdy foothold within the evolving heartland panorama by strengthening their e-payment options and e-commerce adoption.

The three-month competition will see the perfect of what the bustling heartlands have to supply by means of an array of latest experiences, enjoyable actions, and unique performances. In encouraging locals and vacationers alike to journey off the overwhelmed path to discover lesser-known places and companies within the heartlands, the competition’s actions are themed in keeping with the important thing pillars of Eat, Shop, Play and Celebrate – every represented by the competition’s household of otters Eddy, Sasha, Paddy, and Carly respectively.

Eddy’s Hawker

Heartlands Festival returns with new hidden gems to explore and up to S$9,888 worth of prizes to be won! - Alvinology

Immerse in Singapore’s iconic hawker tradition with a slew of mouth-watering adventures with Eddy’s Hawker Extravaganza. An array of delectable hawker gems awaits guests throughout 5 hawker centres, together with fascinating performances by native artistes Joy & Adeline, Lovepilots and extra.

If you want to showcase your spectacular hawker information and flex your popiah making expertise, it’s also possible to group up in fours for Eddy’s Hawker Gameshow, and stand to win official Heartlands Festival merchandise and a money card price S$88.

Shop 2gether  

Bring out that inside coupon queen and Shop 2gether with Sasha in a timed race with a member of the family or buddy for an opportunity to win a money card price S$88, whereas discovering the sweetest offers within the neighbourhood.

Heartlands Festival returns with new hidden gems to explore and up to S$9,888 worth of prizes to be won! - Alvinology

Heartlands Festival Lucky Draw

Indulge in retail remedy with 12.12 within the Heartlands that might be occurring this December, alongside the annual Heartlands Festival Lucky Draw, with coveted prizes price as much as S$9,888 to be gained.

Using e-payment strategies provides you with an extra probability of profitable. Additionally, from 19 November to 9 December 2022, spend utilizing NETS e-payment provides you with further two possibilities within the Heartlands Festival Lucky Draw.

Art Attack within the Heartlands

Anticipate interactive artwork installations with Art Attack within the Heartlands to mild up your social media feed.

Amazing Heartland Race

Join Paddy on an Amazing Heartland Race. Using the Festival’s curated race information, you possibly can cruise by means of iconic neighbourhood landmarks to finish missions and challenges – all with 1.5 hours on the clock!

Heartlands Festival returns with new hidden gems to explore and up to S$9,888 worth of prizes to be won! - Alvinology

White Christmas within the Heartlands

Come this Christmas season, watch because the heartlands transforms right into a snow-filled winter wonderland expertise for the entire household. Join in for a White Christmas within the Heartlands and take house a free Polaroid picture with Carly, who might be adorably dressed as Santa.

Heartlands Festival returns with new hidden gems to explore and up to S$9,888 worth of prizes to be won! - Alvinology

Festive Makeover Challenge

A fortunate few can even stand an opportunity to glam it up with the S$100 Festive Makeover Challenge to take house a money card price S$88 and get a complete new look styled in time for the brand new 12 months!

Organised by Heartland Enterprise Centre Singapore (HECS), supported by the Federation of Merchants’ Associations, Singapore (FMAS), Enterprise Singapore (EnterpriseSG), and Housing & Development Board (HDB), the extremely anticipated competition kickstarted at the moment at Oasis Terraces in Punggol. Taking a tour by means of the heartlands’ precincts with the competition’s beloved otter mascots, the launch get together was graced by Guests-of-Honour Mr Desmond Lee (Minister for National Development) and Ms Sim Ann (Senior Minister of State, Ministry of Foreign Affairs and National Development).

With goals to Connect Generations and create communities collectively, Heartlands Festival 2022 will serve to additional enhance group constructing initiatives to unite the younger and previous. Seeking to propel the long-standing group spirit throughout generations in Singapore, the competition will proceed to place the heartlands because the go-to vacation spot for locals and vacationers alike.



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