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Earlier this week, I requested our Facebook group what sort of free electronic mail course they’d most prefer to see from us.
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The clear winner is 28 Day RV Entrepreneur sequence—which makes me completely satisfied as a result of I’ve been engaged on an overview for this course for months and I’m excited for Heath and I to co-write it.
But the one possibility with probably the most feedback and replies was Heath’s “30 days of awesome business strategies that I stole from other people (who probably also stole them from other people)” concept.
Stealing different folks’s concepts—AKA the purpose of studying any enterprise e book—is the inspiration for all the companies Heath and I’ve began.
How to construct Campground Booking by means of “growth hacking” and make it by means of powerful obstacles? Ryan Holliday.
Getting over the worry of writing to share your phrases with the world? Jeff Goins.
Our manufacturing firm the place we filmed and marketed on-line programs? Armosa Studios and Jeff Walker.
Our podcast? Pat Flynn.
In 2015, when Heath and I had been beginning our second yr of residing in an RV, Heath discovered a six-month consulting gig that took us to Silicon Valley. As you may think about it’s tremendous straightforward to search out an inexpensive place to park an RV in Silicon Valley.
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So we parked “over the hill” close to Santa Cruz and drove by means of a mountain move for about an hour each morning to get to our consumer. We clocked MANY hours within the automobile and inching our method by means of California visitors.
Fortunately this was concerning the time when podcasts had been turning into the subsequent large factor and Heath and I began to take heed to an episode on the way in which to work and an episode on the way in which dwelling.
We had two go-to reveals: The School of Greatness and the Smart Passive Income Podcast. This means I heard Pat Flynn superior name himself “the crash test dummy of online business” mainly daily.
“I’m the crash test dummy of online business! Crash test dummies are only useful when they are put into interesting situations and then report on what went right and what went wrong. Without that information, I might as well just be, well…a dummy.”
—from his 2014 Income Report
I thought of this technique lots.
As a then-aspiring content material creator and entrepreneur, I felt the stress to determine my weblog area of interest and my unicorn enterprise ASAP. After all, I used to be day by day listening to interviews with good individuals who clearly had their stuff found out. I have to hurry up.
Pat’s crash take a look at dummy concept caught with me. If you’re a take a look at dummy, there’s no stress to carry out completely. There’s no shock while you fail. It’s all a take a look at.
Stealing Pat’s concept, I instructed Heath that I wished us to be the crash take a look at dummies of working a enterprise on the highway. After all, Heath was always telling me that he wished to start out a podcast for folks RVing and working their very own enterprise, however we didn’t have the expertise but to host it. We want expertise.
So we tried… the whole lot.
We tried freelance writing and public talking and did something and the whole lot we may. We found out what we had been good at and what we beloved (working with and studying from authors in addition to writing our personal blogs and ebooks).
It was the yr I realized how you can be okay with attempting and failing at one thing.
I pitched an article to an internet site and was instructed my writing wasn’t as much as their requirements.
I printed an e-book that I can’t even learn now as a result of I’m too embarrassed that I ever let folks learn it! (Okay you may really learn my first try at writing a e book right here.)
And each time I failed or felt awkward and embarrassed or like I used to be clearly faking it until I make it, I thought of a crash take a look at dummy.
It’s the primary enterprise technique I ever stole, and doubtless the one which’s made the most important distinction in my enterprise.
Before I do something new—publish a e book, begin a convention, launch a podcast, get a consumer whose work is barely past my present capabilities—I remind myself that I’m only a dummy.
I attempt new issues and share them right here on our weblog to share what labored and what didn’t. Sometimes I’m profitable, most instances issues work out simply ok, generally issues implode slowly and I discover myself questioning what on earth I’m doing with my life.
But hey, that’s enterprise (and life).
What’s one enterprise technique you’ve stolen that’s labored out for you? We’re all the time in search of good concepts to steal!