Tourism Western Australia companions with Grab to entice Singaporeans to win their dream Western Australia escape. The marketing campaign is already ongoing and has already seen lots of the prizes snapped up with a month nonetheless to go.
Up for Grabs have been three holidays to Western Australia together with flights and three nights’ lodging, every valued at $3,200; ten Scoot flights to Perth; and 30,000 vouchers for $88 off Scoot flights to Perth.
While the highest prizes have already been Grabbed, you possibly can nonetheless win hundreds of vouchers for $88 off flights to Western Australia. To win, you simply have to be amongst the primary 30,000 individuals to make 12 Grab transactions.
There are additionally extra possibilities to win by going to Tourism Western Australia’s microsite to reply trivia questions and uncover enjoyable details about Australia’s largest state.
This gamification component of the marketing campaign has seen gamers far exceed the organisers’ expectations and proven that Singaporeans have already got a very good familiarity with Western Australia, though the tourism physique is utilizing the marketing campaign to push out new locations additional afield than Perth, the Margaret River and Ningaloo Reef, which Singaporeans know and love.
As a part of the marketing campaign, 50 Grab autos have additionally been wrapped in vibrant Tourism Western Australia imagery to drive the message concerning the state’s spectacular sights and experiences, with in-vehicle shows the place you possibly can snap a QR code for an opportunity to win.
