Barbara Muckermann, at the moment Chief Commercial Officer of Silversea, will grow to be Silversea’s subsequent president and CEO, and can be a part of Royal Caribbean Group’s Executive Committee, in response to a press launch.
Silversea Cruises present President and CEO Roberto Martinoli will assume the function of senior advisor to Royal Caribbean Group President and CEO Jason Liberty.
“Roberto has built Silversea Cruises into the category leader that it is today, 11 ships strong with more on the way,” stated Jason Liberty, president and CEO of Royal Caribbean Group. “He is one of the most innovative and knowledgeable leaders in the maritime industry. As senior advisor, Roberto will continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry. Barbara is the ideal executive to succeed Roberto. Her global perspective and team-first leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group.”
Under Martinoli’s management since 2016, Silversea’s fleet has grown to incorporate 11 ships. In summer time 2023, it should welcome Silver Nova, the primary hybrid luxurious cruise ship using gasoline cells and emitting zero dangerous emissions whereas in port, an business first. In 2024, Silversea welcomes Silver Ray, the second ship within the Nova Class. Martinoli additionally led the acquisition in 2022 of Silver Endeavour to assist allow the corporate to entry each polar areas. The ultra-luxury cruise line now sails to over 900 locations throughout all seven continents annually, greater than every other cruise line.
Muckermann brings greater than 25 years of expertise within the journey and hospitality business, with an emphasis on creating really unique high-end holidays. She first joined Silversea Cruises in 2001, and held a number of roles at different luxurious and cruise manufacturers from 2005 to 2016 earlier than returning. In her present submit as Silversea’s Chief Commercial Officer, she oversees all points of gross sales, advertising, income administration and visitor relations, in addition to strategic communications and model and product technique. Muckermann is a Doctor in Political Sciences and Economics, and holds a joint MBA from London Business School and Columbia University.
“This is an exciting moment for Silversea as we continue to add new ships and return to the Asia market,” Muckermann stated. “I am thrilled to build on our achievements under Roberto and focus on growth in the years ahead.”
Muckermann turns into the second girl to steer one in every of Royal Caribbean Group’s three wholly-owned manufacturers, and joins Celebrity Cruises President and CEO Lisa Lutoff-Perlo, and Royal Caribbean Internati