The Tobago Tourism Agency Limited (TTAL) has set in movement a multi-platform advertising technique to reignite curiosity in vacation spot Tobago and lay the inspiration for elevated customer arrivals from key abroad markets. In a well timed evolution from largely digital and distant advertising engagement methods employed throughout the top of the pandemic, the Agency has reengaged the worldwide journey commerce by resuming attendance to key tourism business networking and promotional occasions throughout in customer supply markets throughout the globe.
United Kingdom
Following a profitable exhibiting at WTM London from November 7-9, TTAL partnered with BBC Wildlife and affiliate companion magazines to host a bespoke occasion on November 10 designed to advertise consciousness of Tobago as a possible vacation vacation spot amongst readers, and seize leads for future bookings. The extremely engaged viewers loved an interactive interview panel exploring Tobago’s touristic attributes that includes TTAL Executive Chairman Alicia Edwards and native tour information William Trim, with contributions by Tobago’s Chief Secretary, the Hon. Farley Augustine. The occasion additionally included key points of Tobago’s tradition via dwell leisure and culinary delicacies to entice attendees with a style of Tobago.
TTAL additionally hosted a extremely participating journey agent coaching and networking occasion in London pre-WTM on November 3, which allowed for targeted, one-to-one interactions with over 30 journey brokers and UK-based lodge representatives. The TTAL workforce introduced on vacation spot Tobago’s and its core attractors, participating attendees with the sights and sounds of the island with cultural leisure and Tobago-themed delicacies.
These actions adopted TTAL’s prior niche-market engagement within the UK on the National Wedding Show, held on October 15 and 16 in Excel London. The UK National Wedding present is the most important wedding ceremony commerce present within the United Kingdom and one of many largest in Europe. As the marriage market has been recognized by TTAL as a key space of focus for Tobago’s tourism progress, TTAL’s participation helped to construct client and journey commerce consciousness of the islands as a potential vacation spot for romantic holidays.