Minister of Tourism, Hon. Edmund Bartlett, has lauded Nigerian International music star, Burna Boy, for a stellar efficiency.
The present attracted 1000’s of locals and guests to the island’s capital, Kingston, on December 18, 2022, and likewise welcomed the heightened publicity for Jamaica introduced by American music stars Cardi B and Offset who vacationed on the island not too long ago.
“I applaud African superstar Burna Boy for his fantastic performance at the National Stadium on the weekend, which was certainly a must-see event for many of our locals, and indeed visitors to the island, who flocked Kingston to attend this massive entertainment offering. Likewise, having Cardi B and Offset here was another big plus too,” mentioned Jamaica Tourism Minister Bartlett.
“Entertainment remains an important value-added product which we will continue to utilise strategically within the tourism industry to enhance the sector’s growth. In fact, it is one of the passion points of our visitors and one of the many reasons why persons travel to Jamaica yearly. We therefore look forward to many more private sector led events in the near future, which will continue to positively impact our tourism sector and the many small and medium entrepreneurs who benefit from them,” he added.
The GRAMMY-winning Burna Boy introduced his Love, Damini Summer 2022 Tour shortly after his record-breaking, sold-out debut at Madison Square Garden. On December 18, on the National Stadium in Kingston, Jamaica, the Caribbean portion of the tour got here to an finish with performances by Popcaan, Toni-Ann Singh, and Lila Ike.
“Jamaica continues to be the Caribbean’s celebrity playground, with recent visits from other musicians like rappers Cardi B and Offset.”
“There are several others, global celebrities, who have vacationed or are currently vacationing quietly, and they are very appreciative of the relaxed non-paparazzi like Jamaican culture, thereby allowing them to vacation in peace. Villas are the priority, but we do have many who have or are currently staying at known luxury hotels, Airbnbs and even some all-inclusives,” mentioned Delano Seiveright, Senior Advisor and Strategist within the Tourism Ministry.
“On our part, we will continue to develop and promote our country around the world in order to encourage other major international celebrities to visit the island,” Seiveright added.
According to latest projections, Jamaica will see its strongest winter journey season ever this yr, with anticipated report arrivals of 950,000 stopover guests and 524,000 cruise passengers respectively. This is the very best quantity of tourists the nation has ever skilled — almost 1.5 million for all the season.
In tandem, Jamaica is anticipating a lift this winter vacationer season with US$1.4 billion in tourism earnings anticipated. A complete of 1.3 million air seats have been secured for the interval and a full restoration of cruise tourism is anticipated.