SES Networks revealed its plans for enhancing the passenger expertise at a presentation held on-line on December 9, 2022.
SES is engaged on offering dependable connectivity through satellites and the corporate’s augmented Medium Earth Orbit (MEO) resolution that gives quick, low latency connectivity.
The firm is about to launch a brand new constellation of mPOWER satellites that may additional enhance the web on cruise ships.
“The passenger experience in cruising is very correlated to connectivity,” mentioned Greg Martin, vp of the maritime phase at SES Networks.
“That has been a message received by SES cruise customers as we work directly in the cruise industry with five of the top six cruise operators. We deliver reliable, fast high-bandwidth satellite connectivity which are the key components of that passenger experience.”
Martin, who’s liable for growing connectivity options particular to the cruise phase, additionally added that the reliability of connectivity can be essential for the passenger expertise.
“We’ve recognized that the guests can get the best experience when they have a wholly personalized ability to look at their entire vacation from when they leave home after they book the cruise to the airport to the ship, the embarkation process, on the ship experience and departing the ship and going back. And that comes best with basically staying connected to their friends and family, potentially their work environment and being able to share that loved ones that may not be with them while they’re onboard. And that personalized experience is key to the entire cruise.”
Martin defined that enhancing the passenger expertise is not only about Wi-Fi however a variety of good gadgets and wearable gadgets. The goal is to allow company to work together with the ships in a seamless course of together with touch-free buying, change of knowledge, and with the ability to find individuals on the ship and order meals and drinks.
“It goes without saying that providing that experience requires a tremendous amount of connectivity.”
Martin mentioned that delivering the correct quantity of connectivity to the ships has been difficult however SES Networks has managed to create an answer that helps passengers’ wants for connectivity.
“Delivering fast low latency connectivity, which is what people expect and what people have when they’re off the ship is more challenging. We’ve been able to overcome that with our SES MEO solution and that MEO solution is exclusive in the cruise industry,” he mentioned.
“Our current generation of MEO capabilities, which has been serving the cruise industry for years, is being augmented with 90 percent more capacity with our new 03b mPOWER constellation which launches in December 2022.”
In phrases of the way forward for connectivity, Martin mentioned that cruise strains are transferring to a frictionless expertise onboard and increasing their connectivity to cowl the their out islands and ports.
Martin mentioned that the corporate is engaged on launching the newest technology of various bands of connectivity and an entire vary of kit capable of help not simply the connectivity wants of as we speak but in addition for the long run.
On the way forward for the cruise expertise, Martin mentioned: “What I see is that people are going to demand that all of their personal preferences, wherever they’re located on land, are replicated to the ship so they’re able to have a safe and secure experience but also that their profile and everything about them is implemented on the ship.”
Martin added that sooner or later, the aim might be for company to have the identical expertise irrespective of the place they’re, which is a straightforward, interactive and frictionless expertise.
He added that what’s additionally seen within the cruise expertise is a push for a extra eco-friendly setting, which has been underway for plenty of years within the cruise trade.