There’s just one option to put it: The climbing video that’s breaking the web proper now issues the primary ascent of ‘Mount Shopify.’
Love or giggle at him (or simply suppose he’s foolish), Jimmy Donaldson, aka MrBeast, is among the many web’s hottest content material creators. His eponymous YouTube channel options stunts, charitable efforts, and contests the place he does issues like award followers tropical islands (I Gave My 100,000,000th Subscriber An Island).
And his movies often rack up tens of tens of millions of views.
So when Donaldson and a small crew determined to climb a virgin peak in Antarctica, GearJunkie perked up. The clip, I Survived 50 Hours In Antarctica, covers a guided journey to the underside of the planet the place Beast and workforce camp out and “climb” a frozen mountain they declare has by no means seen an ascent.
In an homage to an advertiser, after a hike up a rocky crest, the workforce vegetation a flag and proclaims the virgin peak to eternally be generally known as Mount Shopify.
“It’s pretty cringeworthy,” famous Jerry Kobalenko, editor of GearJunkie sister website ExplorersWeb. “Stupidly over-dramatic,” one other editor famous.
It’s an occasion of a hyper-popular influencer introducing the world to the rules of first-ascent mountaineering. Indeed, this one video probably uncovered extra folks to the long-held custom of naming peaks than the collective climbing media has reached in a decade.
As of this writing, the video had garnered 45 million views in simply three days.
It’s now sparking Reddit posts like, “Does anyone know the GPS coordinates of Shopify Mountain?”
Take a take a look at the video if you need a head-whip edit with quite a lot of shouting. For MrBeast to say he “survived” his guided tour is just about a joke. His crew doesn’t take themselves significantly both.
Unassuming as it’s, Mount Shopify is unlikely to look on any map.
But the stunt did land the e-commerce software program model some outsized publicity and some candy pictures of its branded flag — planted by would-be Antarctic adventurers.
