As a nationwide image, Nimba encapsulates a whole gamut of fine issues and represents Guinea’s ubiquitous place in West Africa
In a grand ceremony in Palais du Peuple in Conakry, within the presence of the President of the Transition Col. Mamadi Doumbouyahe, the Republic of Guinea unveiled a brand new nationwide branding at this time.
New nation model identification to showcase a brand new perspective of the nation to the world because the `supply’ of nice beginnings for West Africa, symbolized by the Nimba, probably the most liked Goddess, icon of fine tidings.
The occasion was attended by ministers of the Guinean authorities, ambassadors, and members of the civil society.
“The Nimba encapsulates an entire gamut of good things that make life a celebration of abundance, fertility, strength, and responsibility. As a national symbol, it represents the country’s ubiquitous position in west Africa. Nimba on the Guinea brand is a visual representation of good tidings. We want the nation to be seen from the point of view of a source of positive harbingers across social, economic, and cultural verticals,” stated the Prime Minister and Head of Government, Dr. Bernard Goumou.
He stated the allure of Nimba as a nationwide image stem from a cultural context. “We believe it is nationally acceptable, while globally intriguing, that will present Guinea as a country abundant in many aspects. We will no longer say Guinea-Conakry outside to make the difference between us and the other Guineas, but rather the Republic of Guinea” he stated, including that the brand new identification will assist speed up investments into the nation and inbound tourism.
The new nationwide brand is a part of the Republic of Guinea’s engagement with Desarrollo Multilateral Spain and third Floor Public Relations, two award-wining worldwide consultancy corporations.
Visually, Nimba was integrated into the nation’s model identification through a specifically designed wooden mark with a country really feel in crimson, probably the most dominant colour within the Guinea nationwide flag. The new branding marketing campaign is predicated on the involvement of the inhabitants itself to create key phrases and a slogan that may be additional used with the worldwide group.