Virgin Voyages is kicking off 2023 with a brand new model marketing campaign “Now We’re Voyaging” adopted by the launch of a music video “The Voyage”.
Followed by the 2028 “Stray the Course” and the 2021 “Set Sail the Virgin Way” campaigns, the corporate’s Now We’re Voyaging marketing campaign highlights the duality of pleasure and leisure vacationers can anticipate aboard Virgin Voyages’ ships, based on an organization assertion.
Virgin Voyages additionally launched a music video titled “The Voyage”, impressed by the 1983 music, “Karma Chameleon.”
Nathan Rosenberg, chief model officer of Virgin Voyages, stated: “We have won the hearts and minds of hundreds of thousands of Sailors who have fallen in love with Virgin Voyages because we created an experience everybody could love.”
“As we continue to showcase our ships to the world, we wanted to share what it’s like onboard based on what our Sailors have told us and shared on social. It features real Crew and is a celebration of travel and Voyaging. “The Voyage ” music video reveals this in such a singular and relatable approach, from a quiet and restorative feeling to a dreamy, curious and energetic state.”
“The Voyage”, that includes pop artist Drew Love, was created by director Jonas Åkerlund to have a good time the completely grownup expertise and the video takes viewers on a cinematic journey by means of 24 hours at sea. Åkerlund has directed music movies for famend artists from Madonna, Lady Gaga and Beyoncé, to The Rolling Stones, Paul McCartney and Maroon 5.
The video was filmed aboard the Scarlet Lady and options actual Virgin Voyages Crew members and Sailors.
Originally launched by Virgin Records, the brand new Virgin Voyages-inspired music video is debuting throughout the fortieth anniversary of the unique music’s iteration.