The Central African state of Gabon launches new Destination Marketing identification, titled ‘Discover Gabon, TheLastEden’ at a ceremony within the capital Libreville. As properly as the brand new identification, the occasion noticed the launch of recent social media feeds, a advertising video and a brand new vacation spot web site for guests to the nation.
LIBREVILLE, GABON – Gabon launched a brand new vacation spot advertising identification to ask vacationers to go to the nation’s rainforests and luxuriate in its seashores, cultural experiences and wildlife.
The new model –Discover Gabon, The Last Eden– builds on Gabon’s world status for sustainability, biodiversity and conservation, which has seen it being internationally awarded for the main position it has taken in combating local weather change globally.
Around 88 per cent of the nation is roofed by wealthy equatorial rainforest and the nation has the biggest inhabitants of forest elephant on this planet, with an estimated 95,000 of the critically endangered species, in addition to being house to as many as 30,000 gorillas and chimpanzees.
Gabon is visited every year by the Southern Hemisphere’s largest inhabitants of humpback whales, who nurse their younger there earlier than migrating south, and the world’s largest populations of leatherback and olive-ridley turtles additionally come to Gabon to nest. The nation is house to greater than 10,000 plant species. This is greater than the full variety of all nations in West Africa, with 15 per cent of the crops within the nation distinctive to Gabon.
Last January the nation was named by Condé Nast Traveller as certainly one of 22 should go to areas to go that yr, with the journal telling its readers: “Adventure seekers, nature lovers, and environmental advocates who go to will discover unimaginable biodiversity, and a rustic decided to place essential conservation and eco-tourism tasks in place earlier than the plenty arrive.
“Find leatherback turtles nesting in sand dunes along the shores of Pongara National Park, spot whales spouting among crashing blue waves in Mayumba, climb verdant mountains and staggering cliffs in Bateke Plateau, explore historic caves and savanna in Birougou, and marvel over waterfalls plunging into the rapids of the blackwater rivers in Ivindo National Park.”
The launch of the brand new identification is a part of an initiative by the nation’s President, Ali Bongo Ondima, to additional the event of eco-tourism within the nation. Investments have been focused upgrading infrastructure and creating high-end ecotourism underneath the nation’s Green Gabon technique for sustainable improvement.
President Bongo stated: “The tourism sector is an important part of the development of the economy. But like any ambition, the achievement of the objectives of a sector as transversal as tourism requires planning and a programme of actions.”
The Minister of Tourism, John Norbert Diramba, stated: “The development of a strong and distinctive brand image has become the number one marketing challenge for destinations. In an increasingly competitive world, regions are seeking to assert their identity and characteristics more clearly in order to ensure better visibility and a positive perception of their image, both among those living abroad and among their own population. ‘Discover Gabon, theLastEden’ is now the brand of our country – and it will become the identity associates with our country throughout the world.”
Christian Mbina, Director General of the nation’s tourism authority AGATOUR, stated: “The objective is to create Gabonese branding to position the country as a tourist product, improving its visibility and attractiveness on the international market. Gabon is rich in colourful and diverse souls, cultural heritage, and unique natural attractions. This new brand will create a country identity to build the image of Gabon as an attractive and exceptional destination.”
The model identification was unveiled at a ceremony attended by dignitaries together with the nation’s Prime Minister, Alain-Claude Bilie-By-Nze. The model was developed by a partnership of companies in Gabon led by AGATOUR that included the nation’s funding bureau ANPI, the nationwide wildlife Service ANPN and representatives from governmental departments together with Ministry of Minister of Water, Forests, the Sea, and Environment, charged with Climate Change, SDGs and Land-use Planning. The worldwide communications firm Zebek labored with the federal government to ship the brand new model imaginative and prescient, media parts and identification.
Gabon is probably the most carbon optimistic nation on the planet. The carbon account submitted to the UNFCCC has documented its exceptionally excessive efficiency in eradicating simply over 100 million tons of CO2 extra from the ambiance every year than it emits. This is roughly equal to absorbing and offsetting 25 per cent of the annual emissions of the United Kingdom.
To defend its biodiversity, Gabon additionally established a community of 13 nationwide parks. In whole 22 per cent of Gabon’s land falls inside protected areas whereas one other 60 per cent is managed in sustainable forestry concessions. Since 2018 the nation has additionally declared 26 per cent of Gabon’s marine waters as marine protected areas.
The new vacation spot advertising identification is accompanied by devoted social media channels on twitter, Instagram, Facebook and LinkedIn. In addition a brand new website online was launched to tell guests of actions that may be undertaken within the nation, entry necessities, helpful hyperlinks, and element on upcoming occasions.
Vicky is the co-founder of TravelDailyNews Media Network the place she is the Editor-in Chief. She can also be accountable for the each day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has a few years of each educational and industrial expertise throughout the journey business. She has written/edited quite a few articles in numerous tourism magazines.