40,000 delegates got here to Florence with an financial impression of simply over 70 million euros
The Florentine congress trade confirms its constructive pattern additionally in 2022: there have been virtually 100 nationwide and worldwide congresses, conventions and company occasions held final 12 months within the Tuscan capital, primarily on the areas of Firenze Fiera (Palazzo dei Congressi, the brand new Palazzo degli Affari and Fortezza da Basso). Data are fairly clear: 40,000 delegates got here to town and an financial impression on the vacation spot of simply over 70 million euros, rising by +59% in comparison with 2021, and vital financial, social and cultural advantages.
ADVISORY BOARD AND MEETING LEGACY
Considering the efforts of the previous few years and such encouraging figures, investing within the human capital of our academic-scientific group is increasingly more strategic to extend the variety of worldwide occasions that select Florence as their host metropolis. This is the explanation behind the founding of the Advisory Board of the Florence Academic Leadership Program, chaired by the Mayor of Florence Dario Nardella and gathered on January 31. The agenda centered on capitalizing on the Meeting Legacy, by creating a devoted technique to reinforce the constructive legacy left as soon as the convention ends. An efficient instance could be ISLRR 2025, the low-vision convention that may present insights for town to develop tasks on inclusiveness and accessibility.
“Enhancing Florence as a city of knowledge and its related promotion as an international destination for congress tourism are an increasingly central issue” explains the Mayor of Florence Dario Nardella. “In addition to the undoubted economic and social impact of this business on the territory, this kind of tourism allows us strategic planning years in advance and a more careful flow governance. By means of the invaluable work of the city’s Ambassadors who form the Advisory Board, it is now essential to focus energies on raising the quality of the congresses to be acquired, identifying clusters of particular interest to Florence, the legacy of which will be further developed when the congress is completed, for the benefit of all. The City Council will necessarily have to play a central role in these strategic decisions for the city.”
“The research system, together with the education system, is crucial in determining the future prospects of the country, and, of course, of our city” – Rector Alessandra Petrucci explains. “The Athenaeum is therefore committed on two levels: both in the training of professionals and in the implementation of the research system, which implies a strong involvement of the academic world and, in particular, of the healthcare world. Strengthening research and training professional drivers of their field contributes significantly in making Florence a preferred destination for conference tourism. The synergy between the academic world and the productive base represents a propitious and virtuous growth opportunity for the entire city – also to our young people, to gain experience and breathe that air of internationality, which is the primary objective of our actions.”
“As a result of the excellent performance achieved in 2022 – declares Firenze Fiera President Lorenzo Becattini – considering the events already contracted in the current year and the numerous national and international association congresses scheduled for the next three years, we are striving to offer an even more competitive district in the global market, with even more versatile, capacious, hyper-technological and green spaces such as the new Palazzo degli Affari and the Fortezza Recovery Plan with the new Bellavista and Cavaniglia pavilions”.
“The Advisory Board constitution represents a further qualitative step forward in the bid selection and in the attempt to identify congresses that will leave a positive legacy for the City, to be nurtured and developed together with Florentine institutions” President of Destination Florence Convention & Visitors Bureau Federico Barraco states. “A synergistic relationship with the City and the University is crucial to our industry, and through the Advisory Board we have now achieved another significant milestone in the City’s congress strategy”.
CONGRESSES WON FOR THE NEXT YEARS
So many bids developed through the previous 12 months by the Florence Convention Bureau – the MICE division of Destination Florence Convention & Visitors Bureau – and occasion confirmations for the following few years, confirming a pattern that’s marching forward at a fast tempo.
Thanks to Firenze Convention Bureau, Firenze Fiera and Kenes Group, in 2024 all eyes shall be on the Annual Congress of the International Union of Microbiological Societies (IUMS 2024), a 5-day occasion that brings collectively 500 microbiologists. A key contribution in profitable this bid got here from Prof. Rino Rappuoli, present President of IUMS and just lately awarded by the City of Florence as Ambassador of town together with Prof. Mariagrazia Pizza for this essential achievement.
In March 2024, 4,000 delegates from all over the world will arrive on the town to attend the seventeenth International Conference on Advanced Technologies & Treatments for Diabetes (ATTD 2024). An essential acquisition, born from the enterprise improvement actions of Firenze Convention Bureau and made actual by a coordinated technique with Firenze Fiera and Kenes Group.
Back for the second time in Florence, in 2025, the annual assembly of the European Society for Blood and Marrow Transplantation (EBMT 2025), a very powerful medical and scientific congress for analysis and schooling within the area of blood and marrow transplantation and cell remedy in Europe. As many as 6,500 delegates are anticipated to attend. Winning the bid, developed by a collaboration between Firenze Convention Bureau and Firenze Fiera, noticed the decisive contribution of Dr. Riccardo Saccardi, native host for the local people and Director of the Marrow Transplant Center afferent to Cellular Therapies and Transfusion Medicine of the Careggi Hospital-University of Florence.
2025 may even be the 12 months of the fifteenth Conference of the International Society for Low Vision Research and Rehabilitation (ISLRR 2025), a number one occasion that goals to stimulate scientific analysis within the area of low imaginative and prescient and rehabilitation of individuals with low imaginative and prescient. In September 2025 greater than 1,000 delegates shall be welcomed within the venues of Firenze Fiera, with which Florence Convention Bureau and OIC Group led the bid.
