Brides from all throughout the Greater Toronto Area launched to the great thing about Tobago
With increasingly {couples} in search of romantic, off-the-beaten observe locations to have fun their special day, the Tobago Tourism Agency Limited (TTAL) sought to capitalize on the growing world demand for vacation spot weddings by partnering with Canada’s Bridal Show to showcase the heat and romance of vacation spot Tobago.
Hosted in downtown Toronto from January 13 to fifteen, this occasion was an optimum setting to showcase Tobago to Canadian {couples} presently contemplating their choices. Over its 37 years, Canada’s Bridal Show has grown to grow to be “the largest and most prestigious Show for Wedding Industry Exhibitors”, with the 2023 showcase welcoming greater than 10,000 guests.
Tobago’s presence – marked by the vacation spot’s signature pink sales space – garnered a lot consideration on the present, with a continuing movement of tourists over the three-day interval. TTAL’s representatives on the occasion, PR company Siren Communications, engaged with brides, their households, and their planners, serving to to coach them on the island and what a vacation spot marriage ceremony or honeymoon could be like in Tobago’s paradise. The representatives additionally shared info on seasonal occasions on the island, in addition to airlift and lodging choices, distributing Tobago’s official Weddings & Honeymoon Guides and vacation spot reality sheets to assist persuade resolution making.
“For Canadian couples the trend of destination weddings continues to soar,” stated Ann Layton, founding father of Siren Communications. “That’s why we partnered with Canada’s Bridal Show, the biggest and best attended wedding tradeshow in the country. On a cold January weekend in Toronto, we introduced the remarkable warmth and hospitality of Tobago to thousands of attendees. We welcomed brides from all across the Greater Toronto Area to introduce them to the beauty of Tobago. So many brides-to-be were thrilled to discover how Tobago could play host to the most romantic time of their life.”
Tobago and Canada’s love affair
The romance, weddings, and honeymoon market has been recognized by TTAL as one of many 4 important core attractors to the island, and capitalizing on this profitable area of interest market continues to be a key consider growing Tobago’s market share in Canada. The island’s heat climate, unspoilt landscapes, and undiscovered romantic hideaways makes it an ideal possibility for
Canadian {couples} in search of an expertise past the odd.
In 2020, the Tobago Tourism Agency partnered with Canada’s most-read marriage ceremony journal Weddingbells to showcase the island as the best vacation spot for Caribbean weddings and honeymoons by way of an built-in marketing campaign. The marketing campaign’s beautiful visuals created completely for TTAL by Weddingbells as soon as once more made waves amongst romance-minded Canadians, because it was built-in into Tobago’s sales space on the 2023 Bridal Show, serving as a useful instrument to convey the variety of Tobago to life.
As one of many first main abroad activations in Canada post-COVID, Canada’s Bridal Show offered an ideal alternative to have wealthy discussions with {couples}, marriage ceremony planners, fellow exhibitors and travel-trade companions, and showcase that the island is open for enterprise and able to welcome Canadians and their bridal events. Overall, the activation was a hit with a brand new database for leads developed, promotional video clips considered, and curiosity ignited by future guests to Tobago.
