Bookings on hearth: Demand for Royal Caribbean’s new Icon of the Seas is like nothing the road has ever seen

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Bookings on hearth: Demand for Royal Caribbean’s new Icon of the Seas is like nothing the road has ever seen


Thinking about reserving one of many first sailings of Royal Caribbean‘s soon-to-debut Icon of the Seas? You higher act quick. And deliver a boatload of cash.

It’s turning into one of many hottest tickets within the historical past of cruising.

“That ship actually has been the best-selling product within the historical past of our enterprise,” Royal Caribbean CEO Michael Bayley stated Tuesday throughout a convention name with Wall Street analysts. “It’s been completely excellent by way of the demand and the pricing that we’re producing.”

While the debut of Icon of the Seas continues to be 11 months away — its first crusing will not happen till January 2024 — it is already reserving up at such a fast clip and at such sky-high costs that it is having a significant affect on your complete line’s outlook for subsequent 12 months, Bayley urged.

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The 12 months 2024 is “trying very wholesome, and a giant driver of that’s Icon,” Bayley stated through the convention name, which got here after Royal Caribbean’s guardian firm, Royal Caribbean Group, reported fourth-quarter earnings.

Royal Caribbean followers have been eagerly awaiting the arrival of Icon of the Seas — at 250,600 tons, the largest cruise ship ever constructed — for years.

First introduced in 2016 and at present underneath building at a shipyard in Finland, the 20-deck-high vessel would be the first of a brand new class of ship at Royal Caribbean — the road’s first new class in almost a decade.

Thanks partly to the additional area from its larger dimension, it will even be chock-full of new-for-Royal Caribbean points of interest and venues, in addition to new varieties of cabins. That’s bought Royal Caribbean followers excited — and paying as much as be among the many first to attempt it.

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Related: TPG’s final information to Icon of the Seas points of interest, venues and cabins

Bayley famous that one of many high suites on Icon of the Seas, its three-floor-high Ultimate Family Townhouse, is already 55% bought for all of 2024 at a mean value of $75,000 per week — or $10,714 a day.

It’s an instance of what Bayley stated had been the “exceptional stats” the road has seen for the reason that ship went on sale — the type of pricing that solely the very high suites on the highest-end luxurious ships usually command.

An artist’s drawing of the enjoyable zones deliberate for the highest of Icon of the Seas. ROYAL CARIBBEAN

“You can simply get a really feel of the sort of demand that’s being generated” from these numbers, Bayley stated.

Royal Caribbean started taking bookings for the ship’s first sailings just some months in the past, in late October. As TPG wrote about again then, most of the cabins on its maiden voyage bought out inside hours.

The first crusing of Icon of the Seas, a seven-night voyage out of Miami to the Eastern Caribbean, is scheduled for Jan. 27, 2024.

The ship will sail year-round out of Miami in 2024, alternating between Eastern Caribbean and Western Caribbean itineraries, with 4 totally different routings obtainable for departures between January 2024 and April 2025.

Related: The final information to Royal Caribbean

When it is completed, Icon of the Seas could have two extra passenger decks than the present dimension chief within the cruise world, Royal Caribbean’s 10-month-old Wonder of the Seas.

It’ll even be longer than Wonder of the Seas, by a tad, measuring 1,198 toes lengthy — 10 toes longer than Wonder of the Seas.

But its greatest distinction could also be within the variety of passengers it would maintain. Its most capability can be 7,600, about 7% larger than Wonder of the Seas’ most capability of seven,084 passengers.

The larger passenger capability is partly as a result of ship’s larger deal with household vacationers. Icon of the Seas is being constructed with much more cabins which have further bunks to accommodate households with kids. It’ll even have extra facilities geared to households, together with a new-for-the-line outside household “neighborhood” known as Surfside.

Related: Icon of the Seas will cater to households

Aimed at households with youthful kids, Surfside will function splash areas for infants and children, swimming pools and lounge areas for folks, family-friendly eateries and outlets, and a bar with “mommy and me” matching mocktails for youths and cocktails for grownups.

Royal Caribbean is the world’s greatest cruise line, with 26 ships that collectively have room for greater than 94,000 individuals, based mostly on double occupancy per cabin. It has lengthy operated many of the world’s greatest cruise vessels.

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