With thousands and thousands of individuals anticipated to tune into Super Bowl LVII on Feb.12, advertisers are pulling out all of the stops to get observed. Super Bowl commercials have turn into large enterprise, with 30-second spots promoting for as a lot as $7 million.
One of these advertisers is Priceline, which is predicted to provide away over $5 million of hidden journey offers with TV spots and digital advertisements throughout Facebook, Instagram, TikTok and YouTube that go reside at kickoff, with extra financial savings unlocked throughout halftime. Fans can interact with the model’s digital advertisements to entry the unique gives.
We don’t know the way laborious it is going to be to attain these offers. However, we would like you to be prepared in case you need to try to snag one for your self.
Deals are disguised as “props” inside the digital advertisements, corresponding to drinks, seaside hats and gold bars. Engaging with these props will take you to a Priceline touchdown web page the place the hidden offers are. We are informed it does not matter which prop you interact with, they are going to all go to the identical touchdown web page, and you’ll select the deal you need — pending availability.
Sample offers embody deep reductions to prime locations above and past Priceline’s typical up-to-60% financial savings on resorts, flights and rental automobiles.
$1,000 coupons legitimate for Priceline Hotel Express Deals
Timed to go reside with the Super Bowl kickoff at 6:30 p.m. EST, these coupons can be found for journey anyplace, based on Priceline. They can be obtainable till the deal sells out or 10:30 p.m. EST — whichever comes first. Terms and circumstances apply.
Save 99% in Cancun and Maui
Priceline is providing offers at halftime additionally, that are timed to go reside at 8 p.m. EST. It is promoting that you may save 99% on Priceline Hotel Express Deals in Cancun, Mexico, and Maui, Hawaii — as much as a $500 financial savings. Terms and circumstances apply. These offers can be obtainable till they promote out or Feb. 27 at 9 a.m. EST, whichever comes first.
$500 off journeys to California
Another halftime deal timed to go reside at 8 p.m. EST is coupons for $500 off journeys to California. Coupon portions are restricted and relevant to pick out Hotel Express Deals and are legitimate from Feb. 12 at 8 p.m. EST via Feb. 27 at 9 a.m. EST. Travel for this deal should happen by Aug. 31, and phrases and circumstances apply.
Priceline says customers should be signed in to their Priceline account with the intention to redeem any coupons. Also, the coupons will solely apply to bookings in U.S. {dollars}.
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The “Go to Your Happy Price” marketing campaign was impressed by “the straightforward fact that the happiest individuals on Earth are those that journey.” This is one thing we at TPG know firsthand, however many instances value will get in the best way of reserving a visit. In a 2023 survey commissioned by Priceline, 76% of U.S. staff stated they’re happier individuals after they journey, but greater than half stated value holds them again from doing so.
According to Ad Age, anticipate to see Super Bowl commercials this 12 months from United Airlines, Uber, Rakuten and Booking.com, amongst others.
Don’t neglect to make use of a bank card that earns bonus factors on airfare purchases, corresponding to The Platinum Card® from American Express (5 factors per greenback on airfare booked straight with the airline or via American Express Travel, on as much as $500,000 on these purchases per calendar 12 months), Citi Premier® Card, Chase Sapphire Reserve (3 factors per greenback on airfare), American Express® Gold Card (3 factors per greenback on airfare when booked straight with the airline or via Amex Travel) or the Chase Sapphire Preferred Card (2 factors per greenback on journey). Check out this publish for extra on maximizing airfare purchases.
The data for the Citi Prestige Card has been collected independently by The Points Guy. The card particulars on this web page haven’t been reviewed or supplied by the cardboard issuer.
Bottom line
With journey costs nonetheless sky-high, vacationers will possible welcome any reduction that makes their journey extra reasonably priced.
Don’t have a journey bank card but? Check out this checklist for extra particulars.