Search demand for “The Bahamas” and “Nassau” was up 20% and 41% stronger than in December 2021
The Nassau Paradise Island Promotion Board (NPIPB), the tourism board for the favored island vacation spot, right this moment introduced it has totally recovered from the pandemic and completed 2022 above what the promotion board noticed in its file 12 months in 2019. Key takeaways embody:
• Average occupancy for the resort vacation spot elevated 23.2% share factors in 2022, as much as 65.2% from 42% in 2021
• Room income surpassed 2021 ranges by 112%
• Length of keep is now approaching 6 nights on common – representing a half-day to one-day enhance.
Additionally, 2022 complete visits to NassauParadiseIsland.com have been up 69% in comparison with 2021 and complete web site referrals to NPIPB accomplice resorts elevated 47% versus the earlier 12 months. The search demand for “The Bahamas” and “Nassau” was up 20% and 41% stronger than in December 2021 respectively. The enhance in web site site visitors has led to extra folks reserving journeys to Nassau Paradise Island and staying on the promotion board’s accomplice resorts, serving to to drive charges and total occupancy nicely into 2023. To capitalize on the search demand and proceed to drive conversions, NPIPB is investing in a brand new web site, slated to be full in early 2023.
Non-stop air service from 38 markets within the US, Canada, Europe and South America into Lynden Pindling International Airport stays one among Nassau Paradise Island’s most essential property. During the pandemic and restoration since, the vacation spot didn’t lose service from a single market – a testomony to the power of The Bahamas’ premiere resort vacation spot. Air arrivals by means of December 2022 have been 90% of pre-pandemic ranges and 2023 air seats are rising, with February seats up 15% from 2022 ranges, averaging 5,358 seats per day. This 12 months, the vacation spot may even add extra continuous air service from prime markets, together with New York.
“It has been wonderful to see tourism to Nassau Paradise Island surpass pre-pandemic levels, and we are continuing to build on the momentum from last year to drive demand and make 2023 a banner year,” mentioned Joy Jibrilu, CEO of NPIPB. “Our island destination has so much to offer all types of visitors and as I reflect on 2022, I am so thankful for our partners and am extremely optimistic for the new year full of new resorts, more nonstop air service, new and returning special events, and more!”
