The total Phoenix market contains 544 inns accounting for 70,488 rooms.
HENDERSONVILLE, TENNESSEE – Phoenix’s resort income per accessible room (RevPAR) is forecasted to succeed in $419 for February 10-12, which might be the second-highest degree for a Super Bowl weekend, in response to STR.
The market, additionally internet hosting the Phoenix Open this week, is projected for Friday by way of Sunday evening occupancy of 94% and common every day fee (ADR) of $445. Even with 11.7% extra provide available in the market, a singular quantity of demand is forecasted to push occupancy barely larger than Phoenix’s final host 12 months in 2015 (93.7%). The ADR degree would rank third amongst host markets behind Miami in 2020 and San Francisco in 2016.
“Phoenix’s jump in RevPAR during its last Super Bowl host year was staggering, and this time around will be no different with big-time growth contribution from both occupancy and ADR,” stated Isaac Collazo, STR’s VP of Analytics. “Demand speaks for itself, especially with consumer behavior around the event free of pandemic concerns – unlike the last two Super Bowls. Phoenix’s ADR situation has different influences than recent host markets given inflation and having less upper-tier supply than a Los Angeles or Miami.”
| Market | Host Year | Occupancy | ADR | RevPAR |
| Dallas | 2011 | 76.7% | $208.92 | $160.36 |
| Indianapolis | 2012 | 93.8% | $303.74 | $284.92 |
| New Orleans | 2013 | 95.8% | $387.07 | $370.89 |
| New York | 2014 | 72.9% | $338.76 | $246.83 |
| Phoenix | 2015 | 93.7% | $335.00 | $313.85 |
| San Francisco/ San Jose | 2016 | 81.8% | $451.87 | $369.50 |
| Houston | 2017 | 82.0% | $266.05 | $218.25 |
| Minneapolis/St. Paul | 2018 | 91.2% | $355.40 | $324.38 |
| Atlanta | 2019 | 75.7% | $313.31 | $237.12 |
| Miami/Hialeah | 2020 | 92.7% | $559.22 | $518.66 |
| Tampa | 2021 | 82.8% | $248.55 | $206.10 |
| Los Angeles | 2022 | 80.5% | $392.18 | $309.64 |
| Phoenix* | 2023 | 94% | $445 | $419 |
Source: STR/*forecasted figures
The total Phoenix market contains 544 inns accounting for 70,488 rooms.
“The Super Bowl rarely disappoints for the host hotel industry, but the impact is greater in markets like Phoenix because of an overlap with peak season in the destination as well as a more modest ADR baseline than other major metros,” stated Collazo.
Vicky is the co-founder of TravelDailyNews Media Network the place she is the Editor-in Chief. She can also be answerable for the every day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has a few years of each educational and industrial expertise inside the journey trade. She has written/edited quite a few articles in varied tourism magazines.