New direct service between Sait Lucia and Guyana on British Airways, begins March 27, 2023
The Saint Lucia Tourism Authority, by way of its Caribcation Brand and in partnership with the Guyana Tourism Authority, led a gross sales mission in Guyana from February 1st – sixth, in preparation for the introduction of latest direct service between the 2 nations, on British Airways, starting March 27, 2023.
The mission tapped into the vastly increasing Guyanese market to advertise Saint Lucia’s tourism to draw extra guests. Led by Lorine Charles-St. Jules, CEO of the Saint Lucia Tourism Authority, the delegation included the Marketing Manager for the Caribbean Region, Events and Sports- Christopher Gustave, and the CEO and Business Development Manager of the Saint Lucia Hospitality & Tourism Association, Noorani Azeez and Juliet Sutherland, respectively.
“The mission is a first within the Guyana market and forms part of the Saint Lucia Tourism Authority’s growth strategy to increase tourism in the Caribbean region. The Authority recognizes this as an opportune time for both countries to capitalize on the twice-weekly service from London’s Gatwick International Airport to the Cheddi Jagan International Airport in Guyana via Saint Lucia. Saint Lucia is home to many Guyanese nationals and vice versa, so we share similarities in our history and culture”. Remarked Lorine Charles-St. Jules, CEO of the Saint Lucia Tourism Authority.
Saint Lucia’s gross sales technique included a “Lunch and Learn” session for forty-seven journey advisors, media engagements, and a enterprise mixer with the Guyana Tourism Authority, CARICOM leaders, the Guyana Chamber of Commerce, and associated companions on February 3.
The wider Guyanese inhabitants is now extra knowledgeable about Saint Lucia following the Saint Lucia showcase at Giftland Mall in Guyana on February 4. The interactive showcase welcomed hundreds of enthusiastic patrons who realized of Saint Lucia’s journey, culinary and romance choices, wellness choices, and rather more.
Visitors to the showcase have been delighted to work together with and buy on-the-spot packages with lodge companions; Stolentime by Rendezvous, BodyHoliday, Bay Gardens Resorts, and Harmony Marina Suites and engaged with educated Guyanese-based journey brokers who joined the showcase.
Of the hundreds who visited the Caribcation Saint Lucia Showcase, one fortunate patron will stroll away with an all-expense paid 5-night journey for 2 to the Bay Gardens Beach Resort. The draw is scheduled for February 10, 2023, at 11:00 a.m., and the winner will likely be introduced reside on Caribcation Saint Lucia’s social media channels.
The Saint Lucia Tourism Authority goals to focus on the Guyanese diaspora, increasing expat inhabitants and the enterprise neighborhood for leisure and enterprise journey by way of an built-in promoting marketing campaign. The delegation is assured that the lately concluded mission will assist to sensitize the Guyanese market additional and enhance the variety of guests from Guyana to Saint Lucia, with British Airways serving as one other choice to the vacation spot alongside Caribbean Airlines and InterCaribbean.
