TUMI launches its newest world marketing campaign, “Unpack Tomorrow,” illustrating the significance of dependable journey merchandise in a world that is filled with unknowns. Brought to life by director Todd Tourso, the marketing campaign will embrace three brief movies all through the season that includes skilled footballer Richarlison de Andrade, actress and singer/songwriter Reneé Rapp, and returning TUMI Crew member and McLaren Formula 1 driver Lando Norris.
Offering an up shut and private lens into every of their multifaceted journeys, the collection will showcase the various methods TUMI’s newest choices inside the Alpha Bravo, Voyageur, and McLaren collections assist make the lives of every of the worldwide sports activities and leisure stars extra seamless.
Richarlison de Andrade – Alpha Bravo
The first installment of “Unpack Tomorrow” stars Brazilian skilled footballer Richarlison, who lately helped take his crew to the 2022 World Cup quarter finals. The video will doc a day within the athlete’s life, demonstrating the methods TUMI’s Alpha Bravo assortment is constructed to endure no matter his day brings.
TUMI will introduce seasonal newness to its iconic Alpha Bravo assortment with new colorways that keep true to the gathering’s utilitarian roots and military-inspired heritage. Along with this installment, Son Heung-min can be featured sporting his favourite gadgets from the gathering by means of his personal lens.
Reneé Rapp – Voyageur
The remaining “Unpack Tomorrow” movies will roll out by means of March and April, persevering with to place TUMI on the forefront of the “nomadic” journey motion. In March, Sex Lives of College Girls and Mean Girls: The Musical actress Reneé Rapp’s movies will spotlight the ways in which the younger star brings TUMI wherever her profession takes her.
Reneé’s portion of the marketing campaign will function the relaunch of TUMI’s beloved ladies’s Voyageur assortment, boasting recycled supplies inside its core designs. With a redesign that focuses on versatility and enhanced performance, the model will reintroduce key types in on-trend nylon supplies.
Lando Norris – McLaren
The closing installment of “Unpack Tomorrow” will launch in April, that includes returning TUMI Crew member and F1 driver Lando Norris alongside the third TUMI | McLaren assortment, this time celebrating McLaren’s sixtieth anniversary, that includes its signature Papaya colorway. Lando’s marketing campaign movies will comply with the racing famous person in a montage on his travels, showcasing a McLaren Artura and the ways in which his TUMI bag’s efficiency matches his personal.
TUMI and McLaren’s commemorative collaboration in honor of the elite motorsport and supercar model’s particular anniversary will proceed to seamlessly combine style, life-style, and know-how with its latest seasonal items.
Throughout the season, the model is predicted to host quite a few world activations, displaying the world how they’ll “Unpack Tomorrow” with TUMI. More particulars to comply with all through the season.