As Zane Maloney’s reveals new gear for the 2023 racing season, it’s protected to say the entire world will is aware of he’s “The Boy from Barbados.”
This racing season, the Barbados model will probably be showcased on the Barbadian Formula two racer’s helmet, go well with and race automotive. Showcasing Barbados visually within the motorsports world circuit is a large achievement for Zane and Barbados as a complete.
Putting Barbados on the Map
The Barbados branding and design, that are featured on the gear, visually symbolize the partnership between the Barbados Tourism and Marketing Inc (BTMI) and Zane Maloney to showcase Barbados as a sports activities vacation spot and the Motorsport Island.
Speaking on the partnership Zane stated “I am very excited to be partnering with the BTMI to continue to bring awareness to Barbados as the Motorsport Island and destination. I hope that with this partnership I can further put Barbados on the motorsport map as being a country that has the potential to perform at the highest level.”
Motorsports is a billion-dollar business with loyal high-net-worth followers and fans everywhere in the globe.
Partnering with Zane will assist to interact and attain these high-net-worth people and additional showcase the island to new area of interest markets.
Corey Garret, Director of Caribbean and Latin America, Sports on the BTMI, stated: “Sport is a critical pillar in our overall marketing strategy to diversify Barbados’ tourism product and build a more sustainable destination. With Zane as one of our biggest advocates, we are positioning Barbados as the Motorsport Island, so these designs and branding are just the beginning.”
“We are proud to be partnering with Zane Maloney as he continues to make his name known on the motorsports racing circuit.”
The Concept Behind the Helmet
The total design of the helmet was executed by Zane, together with the Red Bull workforce. However, Mario Knight, the Graphic Designer on the BTMI designed the Barbadian component of the helmet.
For the facets of the design which are consultant of Barbados, Mario defined his imaginative and prescient
was to showcase the heritage, tradition and wildlife of the island.
“One of the most iconic symbols in Barbados is a Bajan Bus Stop Sign (red and white circle). Any Bajan that sees it recognizes it immediately, so it has become part of our identity. Surrounding the helmet features historical monuments like the Parliament Building of Barbados, our indigenous black belly sheep, our local Green Monkey and yellow silhouettes of flying fish which Barbados is well known for,” he stated.
He added that the artwork piece options the Destination Barbados emblem on the again of the helmet and its uniquely stylized trident within the middle of the crimson and white bus cease. The again of the helmet additionally features a turtle as Barbados’ seashores are famend for turtle nesting.
Representing Barbados
Chief Executive Officer of Barbados Tourism Marketing Inc, Jens Thraenhart, stated, “BTMI is looking forward to continuously supporting Zane as he makes strides in the motorsports, showing the world what young Barbadians can achieve.”
2023 will mark Zane’s first season on the Formula Two racing circuit with the Red Bull Racing Junior driver program, after ending his 2022 FIA Formula 3 Season by being named Rookie of the Year.
Zane stated he liked the design of the helmet, particularly the usage of the inexperienced turtle on the again. He is an avid nature lover and turtles are one among his favourite animals, so the helmet really represents some components of him.
article courtesy of Rhe-Ann Prescod, Visit Barbados
