The Travel & Adventure Show has linked over 2.5 million journey fans, 15,000 distinctive journey advisors, and hundreds of journey media from North America and the remainder of the world in its 18 years of operation, influencing over US$6 billion in journey bookings.
Attracting guests to vacation spot Tobago from the United States of America is a high precedence for the Tobago Tourism Agency Limited (TTAL) in 2023, which is why TTAL’s representatives jump-started the 12 months with attendance to the New York Travel & Adventure Show on January 28 and 29, 2023.
The present reveals a few of the greatest locations within the Caribbean area and past, and featured vacation spot Tobago for the primary time this 12 months as the last word journey vacation spot to expertise a beyond-ordinary vacation.
Alicia Edwards, Executive Chairman of TTAL stated: “As TTAL aims to gain a foothold in the USA market, it is imperative that our island’s offerings be promoted to relevant partners including potential tourists, travel agents, and travel media. The New York Travel & Adventure Show gave us the opportunity for our destination representatives at FINN Partners Travel to highlight all the experiences Tobago has to offer to the captive audience at this event – thousands of travel and adventure enthusiasts who share the same passion for everything our unspoilt destination has to offer.”
TTAL’s participation at this occasion sought to construct shopper and commerce consciousness of Tobago as a potential year-round vacation spot for vacationers who need to chill out, unwind and uncover a pristine, untouched island crammed with a few of the greatest cuisines within the Caribbean, in addition to for vacationers on the lookout for thrilling out of doors adventures equivalent to diving, snorkeling, mountaineering, and extra.
Virginia Sheridan, Managing Partner at FINN Partners Travel stated: “It was a great pleasure, as TTAL’s Public Relations Agency in the United States, to attend the Travel & Adventure Show in New York City. By the steady stream of the ‘travel curious’, it is evident that travel is back with significant pent-up demand, especially for authentic beach destinations that offer relaxation, pristine beaches, tropical and fresh cuisine and a warm and welcoming community. The TTAL booth also attracted many people from Trinidad and Tobago who were excited to see the Tobago booth and hear how they are looking forward to their next trip home. This love of country verifies that diaspora marketing has value to increasing Tobago’s visitor numbers.”
TTAL’s representatives had been additionally capable of construct a database of key journey companions within the US journey market to generate comply with up leads and communicate straight with journey brokers who can work with Tobago to advertise packages to their shoppers. As a results of TTAL’s attendance, slightly below 100 journey brokers and life-style influencers expressed curiosity in working with vacation spot Tobago, as evident by the a number of journey and life-style influencers who expressed their curiosity for partnerships in 2023.
The Tobago Tourism Agency Limited will proceed increasing their efforts to faucet into the USA journey market – together with the diaspora traveller market – with related commerce partnerships, strategic shopper outreach, and participation in key occasions such because the New York Travel & Adventure Show.
