ATB Executive President Cuthbert Ncube stated that Africa and the Caribbean states must be related by way of tourism
The African Tourism Board (ATB) is now connecting African and Caribbean states by way of tourism, banking on the historic and heritage bondage between African and Caribbean folks.
Speaking on the Future of Tourism panel in the course of the just-ended Global Tourism Resilience Conference in Jamaica, the African Tourism Board Executive President Mr. Cuthbert Ncube stated that Africa and the Caribbean states must be related collectively by way of tourism.
“I want to challenge our media fraternity. Please tell our good stories. We have so much to share, we have so much to explore. We are so excited. We want to cement this relationship,” Mr. Ncube stated.
He stated that tourism ought to open a window fortravel between Africa, Jamaica and the Caribbean states.
“Let us see how we can connect the disconnected, the proudly Africans,” he advised the panel.
Africa was the quickest rising vacationer vacation spot on the earth earlier than the worldwide COVID-19 pandemic and new synergy is required to revive the scenario by way of higher method, together with air connectivity between Africa, the Caribbean states and different world vacationer markets.
The ATB President additional famous that Ethiopian Airlines and Kenya Airways had been working their scheduled flights to America in the course of the COVID-19 pandemic, however there have been no optimistic tales of these African airways on the continent.
“It is time now to fly the African flag”, Mr. Ncube added.
Other areas for fast motion embody visa harmonization and air connection between African locations, Jamaica and the opposite Caribbean island nations.
Sierra Leone’s Minister of Tourism and Cultural Affairs, Dr. Memento Pratt stated on the convention that extra companions had been wanted to revitalize African tourism after the worldwide COVID-19 pandemic.
She stated Africa is now on the lookout for restoration, whereas taking completely different method, that might revitalize tourism progress.
African Tourism Board is a pan-African tourism group with a mandate to advertising and selling all of the 54 Destinations, thereby altering the narratives.
