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Casio Computer Co., Ltd. Appoints of the five-member South Korean lady group and international hit sensation ITZY as official ambassador for the G-SHOCK model of shock-resistant watches.
ITZY is a woman group composed of 5 members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — from JYP Entertainment Corporation, which additionally gave the world TWICE and NiziU. Since ITZY’s February 2019 debut, the group has loved great assist from a world fanbase and significantly from teenage women and girls of their twenties in Asian international locations.
The highly effective, personally expressive songs and funky performances that give ITZY its sensational attraction make for an exceptional match with the G-SHOCK imaginative and prescient, which is outlined by the model idea of toughness, so Casio determined to signal the group as model ambassador.
G-SHOCK watches worn by ITZY:
GM-S2100
Based on the GMA-S2100 — a smaller, slimmer model of the GA-2100 — the GM-S2100 employs a stainless-steel metallic bezel whereas retaining the long-lasting octagonal kind. A round hairline end utilized to the floor of the bezel and vapor deposition utilized to the dial convey out a luxe, refined gleam within the watch.
GM-S5600
The GM-S5600 inherits the long-lasting type of the very first G-SHOCK, the DW-5000C, presenting it in a smaller dimension designed to properly match slimmer wrists. The metallic bezel offers the watch an much more stylish impression.
GM-S110
The GM-S110 is a mid-size model of the GA-110, a digital-analog mixture G-SHOCK that includes a particular dimensional dial. Separate hairline and mirror finishes utilized to the intricately formed metallic bezel improve the feel of the gleaming metallic materials.
Casio will function ITZY in G-SHOCK promoting visuals, a film, and extra in Japan and different elements of Asia to successfully convey the G-SHOCK worldview to extra customers and younger girls particularly.