The Hawaii Department of Business, Economic Development and Tourism (DBEDT) launched the outcomes of its This fall 2022 Visitor Satisfaction and Activity Survey (VSAT), which surveyed guests from the U.S. West, U.S. East, Canada, Japan, Oceania, Korea, and China who visited Hawai‘i from October to December 2022. The survey found that most visitors from all markets surveyed indicated a high likelihood of returning to the Hawaiian Islands in the next five years. High overall satisfaction with visitors’ most up-to-date keep in Hawai‘i appeared to overshadow the results of inflation.
More than 60 % of market guests indicated they had been “very likely” to return to Hawai‘i in the next five years. Hawai‘i’s largest central market space, the U.S. West, noticed 80.6 % of tourists indicating an curiosity in returning, adopted by 77.8 % of these from Korea, 67.1 % from Canada, 64.7 % from the U.S. East, and 61.6 % from Oceania. Those from the U.S. West and U.S. East who traveled in smaller events had been extra more likely to return, as had been extra prosperous guests from the U.S. West.
Repeat guests from the U.S. West, U.S. East, Oceania, and Canada had been extra more likely to return to the state than first-time guests. The largest barrier to returning to Hawai‘i within the subsequent 5 years for all markets surveyed continued to be the excessive value of a trip within the state.
The full outcomes from the This fall 2022 VSAT can be found on-line at:
