Tony Cortizas has been introduced as Chief Marketing Officer for Unique Vacations, a consultant firm for Sandals.
Affiliate of the worldwide consultant of Sandals® Resorts and Beaches® Resorts, Unique Vacations Inc. (UVI) at this time introduced the appointment of Tony Cortizas as Chief Marketing Officer (CMO), efficient instantly. Cortizas, a veteran hospitality marketer, brings greater than 3 many years of artistic storytelling and strategic model constructing experience for world hospitality names. He will report back to CEO Jeff Clarke, strengthening his management function throughout the group the place he’s charged with directing analysis, artistic, and model advertising and marketing for the hospitality manufacturers below the UVI umbrella, significantly all-inclusive trailblazer Sandals Resorts and sister model, family-friendly Beaches Resorts.
“Tony’s body of award-winning work demonstrates his proven ability to engage audiences over time and across channels with rich storytelling and opportunities that foster lifelong relationships between brands and customers,” stated Clarke.
“We are thrilled to have his expertise as we take on the transformative work of exceeding the expectations of new generations of audiences to Sandals Resorts and Beaches Resorts.”
Prior to his promotion to CMO, Tony Cortizas was SVP of Brand Development, a job he held since his return to Unique Vacations in 2021. Before that, Tony spent fourteen years with Meliá Hotels International, most not too long ago as Vice President of Global Brand Strategy the place he led the strategic imaginative and prescient of the corporate’s total model portfolio, driving efficiency via optimization of the shopper journey.
Tony was a part of the Unique Vacations staff, directing world promoting and dealing carefully with company companions and immediately with Sandals Resorts International Founding Chairman Gordon “Butch” Stewart.
For greater than a dozen years beginning in 1995, they labored on consumer-facing campaigns, net design, digital advertising and marketing, and business co-operative applications. These efforts, amongst many others, helped outline and lift the profile of Sandals Resorts because the main luxurious all-inclusive trip for grownup {couples} and Beaches Resorts because the household market chief.
Since his return, Tony has been working to boost the shopper journey, from companions and distributors to journey advisors and in the end visitors as they interact with and expertise the Sandals Resorts and Beaches Resorts manufacturers.
“We are at an incredible moment in the story of all-inclusive hotels when the market is seeking clarity and resonance. I am thrilled to bring my point of view and passion to brands that I believe deeply in and create the winning differentiation they deserve,” stated Cortizas.
About Unique Vacations, Inc.
Unique Vacations is an affiliate of the worldwide consultant for Sandals Resorts, together with Sandals® Resorts and Beaches® Resorts and Fowl Cay Resort and Your Jamaican Villas, delivering one of the best Caribbean holidays to each sector of the market. Fulfilling gross sales, advertising and marketing, public relations, artistic providers, and web-based initiatives for Sandals Resorts, Unique Vacations works to successfully showcase and develop every distinct model amongst shoppers, companions, media, and business professionals alike. Unique Vacations can be dedicated to the success of its retail journey companions, providing probably the most complete agent training and reward and recognition applications within the business and a stringent pricing coverage that eliminates discounting, protects model integrity, and avoids client confusion. For over 30 years, Unique Vacations has continued to efficiently elevate the resort portfolio of Sandals Resorts because the World’s Leading All-Inclusive Company.
