ITB Berlin presents the findings of the newest World Travel Monitor by IPK International on world outbound journey traits in 2022.
In 2022 the journey business skilled a major restoration. Worldwide, outbound journeys elevated considerably yr on yr, however with out regaining 2019 ranges. Variations had been evident with regard to particular person continents, locations and journey markets. Whereas outbound journey in Asia lagged far behind pre-pandemic ranges, worldwide journeys of Europeans and Americans had been a lot nearer to 2019 figures. In 2023, regardless of all of the crises and uncertainties, curiosity in journey overseas is constantly excessive, in order that little or no stands in the best way of worldwide tourism recovering additional in 2023.
Significant improve in outbound journey in 2022
IPK’s World Travel Monitor acknowledged that worldwide, outbound journey in 2022 rose by 90 per cent yr on yr, equal to a worldwide quantity of just about 700 million journeys in 2022. Compared to outbound journey earlier than the pandemic in 2019, that is 66 per cent of pre-crisis ranges. Thus, 2022 represented a major turnaround in direction of restoration. Looking at particular person continents, traits assorted nonetheless. International journey from Europe rose by 92 per cent, from North America by 87 per cent and from South America by 70 per cent. These development charges resulted in outbound journey nearly totally recovering or reaching three-quarters of earlier ranges. International journey from Asia remained considerably under 2019 figures, whereas nonetheless exhibiting a 90 per cent year-on-year improve in 2022. The distinction in traits in contrast with different continents was primarily the results of tight Covid coverage restrictions in China, which is the biggest supply market. Outbound journey in 2022 was highest within the USA, adopted by Germany and the UK.
Most well-liked locations in 2022
With regard to locations, solar and seashore holidays in Turkey and Spain had been particularly well-liked, nearly regaining 2019 ranges. Year on yr, the UK additionally reported excessive three-digit development charges above the worldwide common. Overall in 2022, many locations hardest-hit by pandemic restrictions in 2020 and 2021 attained above-average outcomes.
According to the Destination Performance Index (DPI) developed by IPK, in 2022 the preferred journey vacation spot was the Maldives. In the case of all worldwide vacation journeys the World Travel Monitor® requested whether or not travellers had been happy with their journey, would suggest it to others and whether or not they would return, and evaluated the outcomes. The winner Maldives was adopted by Dubai and Cyprus in second and third place.
Keen curiosity in holidays – solar and seashore locations prime the checklist
In 2022, with a market share of 70 per cent, vacation journeys had been once more the primary purpose for journey, and in comparison with 2021 confirmed increased development than enterprise journey and even different non-public journeys. In the enterprise journey market, MICE journeys specifically displayed a major year-on-year upward pattern. In 2022, throughout the vacation journey market, solar and seashore journeys had been the preferred vacation worldwide at over 90 per cent development (general market share: 35 per cent), with metropolis breaks in second place. In addition to metropolis breaks, spherical journeys additionally made above-average good points. Holidays in nature (within the countryside or mountains), which skilled a substantial increase in the course of the pandemic, additionally remained extremely well-liked in 2022 and elevated their market share.
Transport selections and sustainability
Concerning transport selections, in 2022 the next world traits turned obvious: whereas worldwide air journey elevated considerably once more, in contrast with 2021 it lagged far behind pre-pandemic ranges in 2019. As in earlier years, most worldwide journey came about by air (market share: 60 per cent). Growth in automotive journey was barely under common in contrast with 2021. Rail journey development was considerably above common. This was mirrored by the survey findings on sustainable journey. Thus, round 20 per cent of interviewees stated sustainability / environmental issues had influenced their alternative of transport for an outbound journey in 2022. The significance of this matter was additionally mirrored within the new IPK NEXT Media examine, powered by pressrelations NewsRadar®, which examined worldwide media reporting within the context of holidays and journey in 2022. It analysed the extent to which the media reported on sustainable journey. What may be seen is that in 2022 the media very often reported on points of sustainable journey. In the German media, 25 per cent of tourism reporting addressed the subject of sustainability.
Higher journey bills in 2022
In 2022, whereas the common period of a global journey was nearly the identical as earlier than the pandemic, in accordance with the World Travel Monitor® journey bills per particular person and journey rose considerably once more. In 2022, common spending per evening and particular person was round 165 euros. Stays turned shorter – their period reaching nearly pre-pandemic ranges – attributable to an above-average development briefly breaks (one to 3 nights). These suffered a a lot larger decline over the past two years of the pandemic. Increases in journey spending resulted above all from increased journey prices, attributable to inflation and the lowered availability of flights and companies. By distinction, the World Travel Monitor’s findings confirmed hardly any change in outbound travellers’ incomes.
Recovery set to proceed in 2023
According to the IPK’s surveys, this constructive pattern will proceed in 2023, and globally the outbound journey figures for 2019 are inside attain, not less than so far as the vast majority of supply markets, journey locations and markets are involved. The newest survey outcomes mirror a nearly uninterrupted want for worldwide journey in 2023.
Tatiana is the information coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her position contains monitoring the a whole bunch of reports sources of TravelDailyNews Media Network and skimming an important in accordance with our technique.
She holds a Bachelor’s diploma in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and he or she has been editor and editor-in-chief in varied financial magazines and newspapers.