Discover Puerto Rico introduced latest research findings saying 98 % of tourists had been glad with their expertise on the island, with 95 % estimating they may return sooner or later. Fewer than 15 % skilled considerations throughout their keep.
“With such high satisfaction and desire to return among recent visitors, this group of travelers offers an important opportunity for the island. They are the ‘low-hanging fruit’ with a higher likelihood of conversion,” mentioned Erin Francis-Cummings, Chief Executive Officer of Destination Analysts, which carried out the research with Gaither International.
Last 12 months, Puerto registered its greatest 12 months within the historical past of the tourism trade. Visitor spending totaled $5.7 billion, rental taxes $116 million, and 91,500 jobs had been tallied within the recreation and lodging sectors.