As a purchaser of Thought socks (my love of vibrant socks is almost as legendary as my shoe obsession), bought each for myself and as presents, once I came upon the model was female-owned, I assumed an interview with founder, Rachel would make an excellent addition to my inspiring ladies sequence…
Rachel, are you able to inform us a bit about how the Thought model began?
We began again in 1995 in Australia, making a restricted variety of laid-back cooling gadgets constituted of hemp and ramie. Yes – we’ve been sustainable from the very begin!
The enterprise moved to London, initially promoting in markets like Camden and Portobello Road, and finally, a few of our items made their method into impartial boutique outlets.
We’ve grown our assortment since, however we stay close-knit, very pleasant, and have a household really feel. We consider ourselves as a small however mighty workforce, making an attempt to make a distinction on the planet of earth-kind vogue.
Do you have got any plans for increasing your hemp assortment?
Well, we’re undoubtedly sticking with hemp, for certain! It’s such an excellent materials – particularly for actions like tenting – because it cools you when it’s heat and retains you cosy because it will get chillier.
Our newest assortment for spring-summer 2023 consists of quite a lot of items on this lovely material, reminiscent of clothes in a wide range of seems, from swing clothes to trapeze clothes and tunic clothes (additionally that includes our limited-run prints) plus culottes, jumpsuits and easy-wear tops.
We even have quite a lot of males’s hemp types, from tees to shirts and shorts. Hemp is the place we began and, so long as it’s eco-friendly and folks love sporting it, it is a material that can completely stay on the coronary heart of our types – our “hemp heroes” if you’ll!
Do you have got a favorite clothes merchandise or choice from the entire Thought vary?
Oh, that’s a tough one! As Creative Director, I’m extremely hands-on at Thought and know each piece very nicely. If you ever catch one among our lives on Instagram @thoughtthebrand you’ll see me sporting a number of our seems! I actually love our Kay gown – it’s a wrap fashion, which we not too long ago introduced out in a super-soft natural cotton chambray.
But we even have a wrap form gown in hemp known as Takakura which options one among our beautiful prints.
As a busy lady, additionally a mum of three younger kids, all of the Thought types work for me, as they’re designed to be very easy to put on, to really feel comfortable because of the earth-kind materials they’re constituted of, and to look nice too.
After all, they’ve been created by actual ladies, for actual ladies, with all that entails, whether or not it’s a busy weekend away or quieter moments at dwelling and vice versa! So key to our course of is that we make ultra-wearable garments for indoor and out of doors actions, which individuals love and need to put on many times.